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Senior Director- Digital Solutions​/Remote

Job in Chicago - Cook County - IL Illinois - USA , 60602
Company: PUBLICIS GROUPE SA
Contract position
Listed on 2021-02-24
Job specializations:
  • IT/Tech
    Digital Marketing
  • Marketing/PR
    Digital Marketing
Job Description & How to Apply Below
Position:  Senior Director- Digital Solutions (Remote)
Job Description

The Senior Director of Digital Experience will report to the Vice President of Digital Experience in charge of business development. The Sr. Director will be tasked with providing expert consulting services to the clients and potential clients of the Digital Experience practice. He or she will be a leader both in finding and securing new business as well as in the execution of that business. The candidate will need to effectively collaborate with all facets of the business including Sales, Marketing, customer interfacing and product development to promote efficiencies and delivery excellence. The successful candidate will possess a keen understanding of the rapidly changing consumer and trends in the digital marketing space. The Sr. Director will be a key participant in the effort to build effective digital solutions that fill the digital marketing needs of our customers in this quickly evolving field. This role will be an integral member of the Digital Experience team.

Responsibilities of the Role:

* Work with the business development team to continue to secure and grow the Digital Experience book of business.
* Engage with Sales to build key internal and external partnerships in order to provide digital experience services and solutions that enhance customer experiences, UI, site design, order fulfillment, optimization / efficiency of online businesses, etc.
* As needed the Sr. Director will direct and manage delivery efforts for the DX practice.
* Define and architect solutions that meet our customers' digital marketing needs. The Sr. Director should be able to solution around the majority of the following types of platforms:
* CMS
* eCommerce
* Campaign Management
* Digital Asset Management
* Personalization and Targeting
* Web Analytics
* Mobile applications
* Machine Learning
* Etc.


* Oversee and identify market trends, best practices, and new solutions that should be considered and/or applied
* Establish and cultivate a culture of test and learn, continually identifying new test ideas with an eye on improving the customer experience across all device types
* Will serve as the key thought-leader, for Operational Strategy based on Business Processes Based on the customer's needs and will formulate and market a packaged solution for Content solutions from an operational perspective.
* Will address client's process/operations issues. Additionally, will address streamlining the customer's operations, and conduct needs analysis and recommend implementation strategies.

Requirements:

* 10+ years relevant work experience in the digital domain, with strong emphasis in CMS solutions and platforms.
* A Bachelor's degree in Marketing or related Business discipline required, MBA is a plus.
* Must be able to demonstrate a strong background as a solutions architect in the CMS and custom development space.
* Must be proficient as a solutions architect in at least four of the following types of digital marketing platforms. Platforms of proficiency - CMS, Campaign Management, Digital Asset Management, Web Analytics, SEO, custom web/portal development, Personalization and Targeting, Machine Learning, Mobile applications.
* Must be able to demonstrate the ability to lead the types of projects outlined in this document.
* Candidate has digital consulting and client-side experience in digital marketing delivery.
* Deep understanding of our business space (research, public blogs, reading, other).
* A strong understanding of multi-channel delivery is a must.
* Ability to communicate, manage and report on critical performance metrics on a regular basis
* Proven success influencing and working effectively across marketing and company functional groups
* Certifications in digital marketing technologies a strong plus.
* Strong presentation and communication skills a must.
* Understands the competitive marketplace and have experience developing partnerships or alliances to acquire data sources, analytic tools, or technological competencies.
Position Requirements
Less than 1 Year work experience
 
 
 
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