SEO​/GEO Director

Move Your Career Forward with DAC as an SEO Director Who We Are We are DAC—a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO/GEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.

Position Summary The SEO/GEO Director works with the account team to provide research, strategy, implementation, campaign management, and report on client campaigns. They plan, consult on and implement SEO/GEO best practices for a client base spanning multiple industries and verticals. Furthermore, they stay up to date on the latest search engine and AI updates and apply knowledge and experience of marketing strategy and search engine marketing concepts.

The SEO/GEO Director will also lead a team of SEO Strategists and Specialists.

Key Objectives of the role:

Develop and execute search engine optimization (SEO) and generative engine optimization (GEO) strategies and performance analysis

Create and manage strategies for clients while working with client teams, account management and SEO team members

What You’ll Do Planning and Management of Client Programs Provide strategic leadership to the SEO subject matter experts on your team, in developing and implementing plan objectives

Develop SEO/GEO goals based on the client’s goals and objectives

Perform research to gain a better understanding of target audience, brand, category, and competitive landscape

Keyword and topical/thematic research to identify content gaps and opportunities for new and existing programs

Carry out full SEO/GEO audits as required with recommendations for programs including:

URL structure

Navigation Structure Canonicalization Issues Contextual links/interlinking

AI-readiness

HTML & XML sitemaps

Robots.text Title, Header, Image, Keyword, and Description Tags Social SEO recommendations

Recommend on-page and off-page optimization based on research and program goals

Errors and issues are troubleshot and resolved in a timely manner or escalated as necessary

Report on program status to Account and/or client team Support Account team on client calls with subject matter information

Optimization

Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience, and are appropriately set up to gain visibility from LLMsWorking in combination with our content strategy team, suggest content improvements with a view to improving SEO and GEO traction

Analysis

Monitor key metrics using analytics tools (e.g. Google Analytics, Authoritas, SEOclarity, and others) to assess opportunities and issues

Industry Knowledge Keep updated on search marketing industry by researching, networking, reading blogs, forums, and new sources

Share knowledge of SEO/GEO practices into the business via team shares and company-level thought leadership to assist in the development and recommendation of new SEO strategies

Demonstrate knowledge of SEO tools (e.g. Google Analytics, Google Webmaster tools, Bright Edge, SEOMOZ tools, Advanced Web Ranking, etc.)Preferred Requirements Minimum of 4-6 years of online marketing experience in a lead SEO role, preferably in an agency environment

In-depth understanding of the search engine ranking and LLM citation process

Basic knowledge of HTML, PHP, CSS, and web standards. ASP.NET knowledge is a plus Highly organized and ability to work in a dynamic, fast-paced environment

Self-starter with ability to manage multiple projects and prioritize tasks

Excellent communication skills, written and verbal

Deep experience in all elements of modern SEO/GEO Ability to work in a team and cross-team environment

Proven track record of improving search rankings through application of SEO best practices

Experience of writing and evaluating copy for SEO purposes

Demonstrated knowledge of SEO tools (e.g.…