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Digital Marketing Expert​/B2C Lead Generation Specialist; FinTech

Job in Corpus Christi, Nueces County, Texas, 78401, USA
Listing for: Suron
Full Time position
Listed on 2026-06-09
Job specializations:
  • IT/Tech
    Digital Marketing, Data Analyst, SEO
Salary/Wage Range or Industry Benchmark: 60000 - 80000 USD Yearly USD 60000.00 80000.00 YEAR
Job Description & How to Apply Below
Position: Digital Marketing Expert / B2C Lead Generation Specialist (FinTech)

Digital Marketing Expert / B2C Lead Gen Specialist

Remote | Contractor | Fin Tech Startup (Ground Floor Opportunity)

About the Role

We’re seeking a Digital Marketing Expert / B2C Lead Gen Specialist to join our Fin Tech platform at the ground floor. This is a hands‑on, strategic role for someone who knows how to build and optimize marketing systems from the ground up — and can help us truly understand what we need to do to reach and convert customers.

You’ll play a pivotal role in shaping our digital presence, auditing our current tools and workflows, setting up scalable marketing infrastructure, and driving measurable growth through effective campaigns and tracking.

Key Responsibilities
  • Assess & Optimize Current Systems:
  • Audit our existing CRM setup in Salesforce and Hub Spot to understand what’s working, what’s not, and where to optimize.
  • Develop a clear action plan to streamline data, automation, and lead tracking across systems.
  • Build Our Digital Foundation:
  • Lead the website strategy, build, and optimization (UX, conversion flow, SEO fundamentals).
  • Implement robust tracking and analytics to measure traffic, conversions, and campaign ROI.
  • Ensure all systems (website, CRM, email, ad platforms) are properly integrated.
  • Design and execute B2C acquisition campaigns (paid social, search, content, partnerships).
  • Build out funnels and lead nurturing workflows to convert leads into customers.
  • Continuously test, analyze, and optimize to improve performance and ROI.
  • Collaborate Cross-Functionally:
  • Work closely with leadership, product, and tech teams to align marketing initiatives with product milestones.
  • Translate insights into clear recommendations for growth.
What You Bring
  • Proven experience in digital marketing and lead generation — preferably in Fin Tech or financial software.
  • Strong understanding of CRM systems (Salesforce, Hub Spot), SEO, analytics, and conversion tracking.
  • Experience building marketing infrastructure from scratch — including websites, funnels, and automation.
  • Data‑driven mindset with a passion for testing, optimization, and continuous learning.
  • Ability to communicate clearly and guide non-marketing stakeholders to understand marketing performance and needs.
  • Contract Duration: 3–6 months (with potential extension)
  • Location: Remote
  • Start Date: ASAP
  • Hours: 10 Hrs/Per week Minimum
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