Business Development Manager Trade Drinks. LilyLifestyle

Business Development Manager (On-Trade Drinks) Cumbria

Basic Salary up to 50,000 per annum, Company Car, Uncapped Bonus.

We are looking for an ambitious and commercially driven Business Development Manager to join a leading drinks wholesaler covering Cumbria and the surrounding areas.

This is an exciting opportunity for someone with experience in the on‑trade drinks industry or a strong hospitality management background who is passionate about building relationships, driving sales, and developing profitable accounts across pubs, bars, restaurants, hotels, and venues.

As Business Development Manager, you will be responsible for managing and growing a portfolio of on‑trade customers while identifying and securing new business opportunities throughout the region.

You will work closely with independent venues as well as larger hospitality operators, helping customers develop their drinks offering across beers, wines, spirits, and premium products.

Key responsibilities include:

• Developing new on‑trade business across Cumbria
• Managing and growing existing customer accounts
• Building strong relationships with pub, bar, restaurant, and hotel operators
• Advising customers on product ranges, trends, promotions, and category opportunities
• Delivering sales growth against agreed targets and KPIs
• Conducting regular customer visits and territory planning
• Working collaboratively with internal teams to ensure excellent customer service
• Keeping up to date with market trends and competitor activity

We are keen to hear from candidates who have either:

• Previous field sales experience selling into the on‑trade drinks sector
• Hospitality management experience with strong commercial awareness and a passion for the drinks industry

You will also have:

• Strong knowledge of alcoholic drinks including beers, wines, spirits, and premium categories
• Excellent relationship‑building and communication skills
• A driven, target‑focused attitude
• The ability to work independently and manage your own territory
• Strong negotiation and account management skills
• A full UK driving licence

• Basic salary up to 50,000 per annum
• Uncapped bonus structure
• Company car
• Excellent opportunities for career progression
• The chance to work with a respected and growing drinks wholesaler