Senior Omni-Channel Marketing Manager

Who We Are

Invitation Homes is a fast‑paced evolving publicly traded REIT that is pioneering a new industry with over 110,000 single family rental homes and a market capitalization of over $25 billion. We are a team of more than 1,600 associates who come from all walks of life. We call different communities “home,” but our shared values bind us together. Invitation Homes is a place where possibility lives.

• Own the end‑to‑end execution of lifecycle marketing initiatives across email, SMS, and push, ensuring campaigns are delivered with speed, quality, and consistency.
• Serve as the day‑to‑day authority on owned channel performance, best practices, and optimization approaches.
• Partner closely with the Senior Director to operationalize lifecycle and personalization strategies across key customer journey stages.

• Analyze channel‑level performance and customer behavior to identify trends, risks, and opportunities.
• Develop actionable insights and recommendations that inform leadership decisions and future campaign direction.
• Lead testing and optimization efforts (A/B testing, segmentation strategies, journey improvements) to improve engagement, conversion, and retention.

• Act as a subject matter expert in Salesforce Marketing Cloud (or similar platforms), advising on configuration, capabilities, and scalable use cases.
• Partner with Technology and CRM teams to support enhancements, data improvements, and integration initiatives.
• Ensure campaigns and journeys are built in alignment with platform best practices, data governance, and compliance requirements.

• Collaborate with marketing, operations, field, creative, and technology teams to ensure seamless execution and alignment across touchpoints.
• Influence outcomes without direct authority by aligning stakeholders around data‑driven insights and shared objectives.
• Provide guidance, documentation, and informal mentorship to junior marketers or channel users to elevate omni‑channel maturity.

• Define and maintain channel‑specific SOPs, templates, and best practices to improve efficiency and reduce execution risk.
• Identify opportunities to streamline workflows, improve reporting visibility, and enhance campaign scalability.
• Support strategic initiatives that advance customer experience, brand consistency, and business performance.

• Bachelor’s degree in Marketing or a related field
• 6–8+ years of progressive experience in lifecycle, CRM, or omni‑channel marketing
• 3+ years of deep hands‑on experience with Salesforce Marketing Cloud or a comparable platform
• Proven expertise in email marketing; SMS and push experience strongly preferred
• Demonstrated ability to analyze data and translate insights into recommendations for senior leaders
• Strong project management skills with the ability to manage complex initiatives independently
• Excellent written and verbal communication skills; able to influence across levels without direct authority
• Experience establishing scalable processes, documentation, and best practices
• High proficiency in Microsoft Office tools (Excel, PowerPoint, Word, Outlook)
• Working knowledge of federal fair housing laws and applicable local housing provisions

We Stand For Flexibility, Opportunity, And a Home That People Can Make Their Own. It’s As True For Our Associates As It Is For Our Residents. Just Like We Help Our Residents Live Freer, We Liberate Our Associates’ Careers, Too. Our Associates Know That At Invitation Homes Goals Matter, Potential Is Unlocked, And Careers Thrive. Invitation Homes Isn’t Just a Workplace It Is a Possibility Place.

Invitation Homes Offers The Below To Each New Associate

• Competitive pay and an annual bonus program for all associates
• Generous paid time off plans including vacation accrual, sick time, volunteer time, and standard and floating holidays
• 401k with matching company contributions
• Awesome work environment with casual dress
• Team events and gatherings
• Employee resource groups:
  Together with Women, Asian Alliance, Black Collective, Juntos, Gen Next, and Open…