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Director of Digital Marketing

Job in Delray Beach - Palm Beach County - FL Florida - USA
Posted by Launch Potato
Full Time position
Listed on 2020-02-13
Salary 35000 USD Yearly USD 35000 YEAR
Job specializations:
  • Marketing/PR
    Digital Marketing, Marketing Communications, Marketing Manager, Marketing Graduate
  • IT/Tech
Job Description & How to Apply Below
This role is required to work out of our Delray Beach, FL headquarters.

You will be focused on one of Launch Potato's portfolio companies FinanceBuzz. FinanceBuzz's mission is to democratize financial independence.

You will maintain FinanceBuzz's high standards of authenticity and the empowerment of others while balancing marketing campaigns and the operational needs of a quickly growing business.

Your role will be focused on audience growth, branding, operational excellence, and holistic marketing support. You’re the "go-to" for all things FinanceBuzz, interfacing across departments to improve team unity, communication, and collaboration: Social, User Acquisition, Content, Product, Engineering, Design, Customer Service, and Messaging (email & push).

Living and breathing the company's mission while being a true consumer advocate, extending the voice of FinanceBuzz across channels
Identifying and executing on cross-functional opportunities, enabling expansion of both existing and new business growth channels
Being the "go-to" for all things FinanceBuzz, interfacing across departments to improve team unity, communication, and collaboration with proactive ownership and operational excellence
Using web, social, messaging, and backend analytics to:
Build a strategic plan across social, messaging, and content with the goal of bringing more visitors and conversions , offers, groups, and pages.
Make recommendations for product refinements and new features
Increasing brand awareness, trust, loyalty, and advocacy using UGC, NPS score & other CRM tools; maintaining a high bar for our customer service experience
Actively track and perform cohort analyses across all campaigns to identify most valuable customers and create segmented, highly engaging campaigns and promotions for each cohort
Supporting yield optimization, monetization, market research, and trend analysis efforts
Position Requirements
Bachelor,   5 to 6 Years work experience
5+ years of Digital Marketing experience working for a consumer-facing brand/website with the primary goal of increasing audience size, sales/revenue, and engagement
Success creating and executing social media strategies that reach and engage a diverse consumer audience (Facebook/YouTube/Instagram)
Success creating and implementing organic search strategies to increase Google search ranking and drive organic search traffic
Excellent problem solver; organized and understands how to prioritize and project manage effectively
Analytical-minded with ability to communicate across all levels of an organization including recommending data-backed strategies to executives
Deep Internet-savviness and passion for online growth marketing
Understanding of the importance of regulatory compliance
Extreme passion for user experience and having an incredibly sticky brand experience for members; you are an advocate for the consumer
Proven success creating written and/or audio/visual content that helps meet business goals
Experience in BI tools, trend analysis, and market research
Experience with Google Analytics
Previous management responsibility:
Budgets that change MoM & QoQ
Direct reports, freelancers, and/or interns
Required Language Skills:
  • English - Very good
Additional Information / Benefits
Launch Potato is a South Florida-based Startup Studio, founded in 2014 with no external investment and a mission to build and scale digital brands. Most recently, a winner of the SFBJ Best Place to Work Award and named to the Inc. 5000 list (#609) for consistent revenue growth. Launch Potato is profitable with a portfolio of quickly growing digital brands that reach millions of consumers.

While our headquarters is in vibrant downtown Delray Beach, Florida, we have a unique, international team distributed across several countries, and are a pioneering advocate of remote work.

Work directly with the founding team, 4 Internet Execs who successfully developed and scaled double-digit million dollar online businesses from the ground up
Hands-on training & mentorship with unlimited career growth across departments and brands
Company-wide profit-sharing
Flexible paid time off policies including an additional ten paid holidays
Six weeks paid time off for maternity leave
Health insurance (stipend), dental insurance (100% covered)
Annual company retreats with the global team
High-performing, transparent, and respectful team culture (5.0 Glassdoor)
Dog-friendly workplace
Contact Information
Contact Name: Launch Potato
Contact Phone: 305-6976515
Preferred method of contact: Email with CV via Application Box below.
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