Director, Marketing Data Strategy

Labcorp is a global leader in diagnostic testing and drug development solutions, helping healthcare providers, researchers, and patients make informed decisions that advance care. Join us in our mission to improve health and improve lives.

** Work Schedule*
* This is a full‑time, exempt (salaried) position assigned to a First Shift schedule, with standard business hours of Monday through Friday, 8:00 a.m. to 5:00 p.m.  Business needs may occasionally require flexibility in work hours, including earlier, later, or additional hours, with reasonable notice provided when possible.

Applicants who live within 35 miles of either the Burlington, NC or Durham, NC location will follow a hybrid schedule. This schedule includes a minimum of three in-office days per week at an assigned location, either Burlington or Durham, supporting both collaboration and flexibility.

** RESPONSIBILITIES*
* The Director will play a critical role in advancing the organization's data maturity, embedding best practices in governance, architecture, and activation.

This role is accountable for building and operationalizing a customer-centric data foundation that enables:

+ Unified customer understanding across touchpoints

+ Real-time and batch data activation across marketing channels

+ Measurement frameworks that link marketing activity to business outcomes

+ Scalable personalization and audience strategies

Key Responsibilities:

+ Customer Data Strategy & Vision

+ Mar Tech Data Ecosystem Leadership

+ Personalization & Activation Enablement

+ Measurement & Insights Integration

Success Metrics:

+ Advancement of marketing data maturity & adoption

+ Increased effectiveness of audience targeting and personalization

+ Improved linkage between marketing activity and business outcomes

+ Scalable and compliant data infrastructure supporting business and marketing needs

** MINIMUM QUALIFICATIONS*
* + Bachelor's Degree.

+ Ten or more years of experience across marketing data, Mar Tech, analytics, or digital transformation roles.

+ Five or more years of experience with customer data ecosystems, including CDPs, data warehouses, and activation platforms.

+ Five or more years of experience with digital analytics platforms (Adobe Analytics, Google Analytics).

** PREFERRED QUALFICATIONS*
* + Five or more years of experience with platforms such as Adobe Experience.

+ Five or more years of experience in cloud data environments (e.g., Snowflake, AWS, Azure) and their capabilities as they relate to customer, digital, and operational data and digital analytics.

** ADDITIONAL JOB STANDARDS*
* + Experience leading data strategy or customer data initiatives in complex organizations.

+ Strong strategic thinking with the ability to connect data initiatives to business value.

+ Experience working across both business and technology teams in a matrixed environment.

+ Stakeholder management and influencing skills at senior levels.

+ Understanding of data privacy, governance frameworks, and regulatory considerations.

Labcorp is seeking a strategic and forward-thinking leader to drive the evolution of customer data capabilities within the Marketing organization. This role sits at the intersection of Mar Tech, data, analytics, and customer experience, and is responsible for shaping how data is leveraged to power personalization, engagement, and measurable business outcomes.

The Director will define and lead a modern customer data strategy and will be responsible for the strategic development of digital marketing data ecosystems, accomplishing data-driven analysis and activation through solution architectures integrating measurement, modeling, and Mar Tech / AdTech to meet business objectives. This enables scalable activation across channels, strengthens marketing effectiveness, and accelerates the organization's adoption of AI-driven decisioning.

This role will create and oversee comprehensive data programs to enable complex digital strategies. The role will be highly cross-functional and interface closely with Marketing, IT, Data Engineering, and Analytics, to establish a connected, future-ready data ecosystem.

** Benefits:
** Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including:
Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Employees regularly scheduled to work less than 20 hours, Casual, Intern, and Temporary employees are only eligible to participate in the 401(k) Plan. Employees who are regularly scheduled to work a 7 on 7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO.

For more detailed information, please  () . 

** Labcorp is proud to be an Equal Opportunity

Employer:

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* Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the…