Technical Product Manager

Our Product Manager II is responsible for driving product market share growth, and the strategy, roadmap, planning, marketing, and execution required to achieve desired results throughout the product life cycle. Product Manager II continuously tracks and analyzes market and competitive conditions and identifies and promotes points of product differentiation and unique value based on customer demands. This hands‑on role spans strategic to tactical activities and provides cross‑functional coordination—bridging between sales, marketing, engineering, operations, and business systems.

Product Manager II works independently with input from their manager, to ensure that assigned and related products support the company’s overall strategy, and that product revenue, margin, and customer satisfaction goals are met. Product Manager II is responsible for support and evolution of existing and new technologies.

Product Managers promote the voice of the customer inside the business by championing the product, talking to users, and getting field‑experience feedback first‑hand from reps, engineers, contractors, and end‑users. Product Managers will support and document market share performance and long‑term strategy behind assigned products along with their competitive positioning, roadmaps, and forecasts.

• Define product positioning, key benefits, and target customer, acting as an internal and external evangelist for your product offering.
• Provide sales team with tools and technical expertise to enable sales of products. Including printed and electronic promotional material, product training, & relevant technical papers.
• Review product data to ensure that the field force is kept up to date on new developments regarding the company’s or competitors’ products.
• Work with marketing communications to develop and execute product communication plans and promotional campaigns to generate product awareness and demand.
• Prepare and present technology and product training materials for internal and external product training seminars, conferences, trade shows, articles, discussion groups, and online forums.

• Research and analyze market conditions, share, competitors, and customer trends.
• Be an expert on the market and the competition and define how to position products for success.
• Understand and monitor market pricing conditions, win/loss analysis, and channel performance.
• Articulate market requirements and product growth opportunities.
• Perform market research and intelligence gathering to determine customer requirements and business opportunities related to product enhancements, product line extensions, new technologies, new markets, and applications.

• Execute and develop product vision and strategy and champion products within the organization from the highest levels of executive leadership to development and implementation teams.
• Document, communicate, and adapt product roadmaps to ensure long‑term industry leadership through the continuous flow of product innovation and improvement within the framework of the company’s long‑term strategic direction.
• Develop plans for assigned products that document positioning strategies (i.e. price, education, advertising, promotion), financial performance, market forecast and product life cycle.
• Manage in‑life product performance: sales, margin, and P&L performance, conducting extensive numerical analysis using company data to drive ongoing improvement in sales and profitability.
• Assist with/guide value engineering efforts.
• Ensure field communication of all product modifications, application issues, or product problems by working closely with technical support, sales, and engineering.

• Collaborate with sales and engineering teams on product development projects.
• Define, and document product requirements and business cases.
• Manage customer‑facing documentation (IOMs, guides, etc.).
• Assure development projects are properly scoped, customer requirements are clearly defined, and that results will meet specifications of the market and Dri Steem manufacturing environment.
• Support execution of product…