Director, Data Strategy; Adobe Analytics

You Will Be

• Partnering with a cross-functional team of exec-level leaders across Client & Media Strategy, Data Strategy & Analytics leaders to deliver scalable, high-quality, cross-channel data solutions and service experiences quickly to clients and their teams from across Analytics Engineering, Analytics Management, Data Engineering, Reporting Solutions, and Data Analysis.
• Leading cross-functional strategy and delivery:
  Overseeing a team of Data Strategists and managing your own book of business to deliver high-quality data solutions, insights, and measurement frameworks across our client portfolio.
• Driving client impact:
  Serving as an executive sponsor for enterprise clients, guiding data-driven recommendations that inform media mix, audience strategy, and creative performance.
• Scaling new capabilities:
  Defining and implementing processes to make analytical solutions reproducible, well-documented, and integrated into broader client strategies.
• Supporting growth:
  Pitching new business opportunities by articulating the differentiated value of Wpromote’s Data Strategy & Analytics services and proprietary Polaris solutions.
• Acting as an escalation point to promptly resolve complex and occasionally unprecedented situations with broad definitions.
• Building internal alignment:
  Educating and training the Client Strategy, Channel, and Executive teams on Data Strategy & Analytics capabilities to ensure consistent adoption of best practices.
• Support growth:
  Pitching new business on the differentiated value of Data Strategy & Analytics services, crafting a consultative sales approach through consulting on prospect Mar Tech stacks and Polaris solutions. Evolving Data Strategy & Analytics offerings by continually improving and adding service offerings and products.
• Lead measurement frameworks:
  Leading/collaborating in the development of standardized approaches to measurement, including taxonomy governance, KPI frameworks, and performance dashboards.
• Provide thought leadership across a variety of Data Strategy focus areas:
  Customer Data Platforms, Media Strategy & Optimization Methods, Data Privacy Regulations & Data Usage Guidelines, and Mar Tech Architecture.
• Cultivating a culture of excellence:
  Empowering and mentoring managers and analysts to champion a high-performing, client-first environment centered on curiosity, professional accountability, and relentless optimization.

• 8+ years of experience in digital analytics, data strategy, or marketing analytics leadership roles.
• Strong experience in Adobe Analytics, RTCDP, and understanding of the entire Adobe Experience Cloud.
• Strong understanding of additional marketing and advertising technology ecosystems (e.g., Google Ads, Meta Ads, GA4, Looker, dbt, GCP/AWS).
• Familiarity with creating and implementing data taxonomy governance best practices across multiple ad platforms.
• Demonstrated success translating data into actionable insights within a performance marketing or growth strategy context.
• Exceptional executive communication and client-facing experience, with the ability to bridge technical and business perspectives.
• Proven project management skills, capable of managing multiple teams and engagements simultaneously.
• Experience mentoring managers and analysts to deliver scalable, reproducible analytical solutions.

• Experience in or adjacent to roles such as Analytics Engineering, Data Engineering, Media Buying, or Client Services.
• Experience with Media Mix Modeling, Incrementality Testing, Forecasting, or Predictive Analytics.
• Experience in analytical tools such as R, Python, and SQL, and familiarity with machine learning techniques and data visualization tools.
• Background in developing or integrating data products or internal analytics platforms.
• Experience leading analytics teams within a performance marketing or digital agency environment.