Senior Qualitative Consumer Researcher

Consumer Research & Insights

The Consumer Research & Insights (CRI) team at Bose is a strategic research consultancy that partners with product, marketing, brand, and executive teams to generate deep consumer understanding. This role sits at the intersection of product, marketing, and brand, shaping how consumer insight informs strategy, positioning, and go‑to‑market decisions.

• Partner with stakeholders to identify critical consumer questions and scope research that supports real business decisions.
• Lead foundational and generative qualitative research on product positioning, messaging strategy, brand relevance, communications development, and consumer segmentation.
• Evaluate and refine positioning, claims, and narratives to ensure consumer insights directly inform strategic choices.
• Design and execute qualitative research from early‑stage concept development through go‑to‑market and in‑market optimization, including communications and experience evaluation.
• Apply a range of qualitative methods such as ethnographic fieldwork, in‑depth interviews, focus groups, contextual inquiry, diary studies, and exploration of unmet needs.
• Define and lead qualitative learning agendas that address complex, ambiguous business questions, ensuring research efforts focus on the decisions that matter most.
• Act as a thought partner to stakeholders by framing the right questions, advising on research approaches, and synthesizing insights into clear implications and recommendations.
• Drive insight activation after research delivery to ensure findings reach the right stakeholders, translate into actionable next steps, and integrate into ongoing strategy and decision‑making.
• Influence cross‑functional partners and senior stakeholders through compelling storytelling, sound strategic judgment, and clear synthesis.
• Present research insights and recommendations to directors, VPs, and C‑suite executives.
• Navigate ambiguity to advise on when research is needed, when it isn’t, and how to balance speed, rigor, and impact.
• Collaborate closely with quantitative researchers so qualitative findings and quantitative data inform each other.
• Manage vendor and agency partnerships when external support is required, including oversight of international research.
• Maintain quality and rigor regardless of whether work is executed internally or through partners.
• Contribute to CRI’s evolving research infrastructure, including adoption of emerging tools and AI‑assisted research methods.

• 7+ years of professional experience conducting qualitative consumer research with demonstrable experience applying generative and foundational methods to marketing, brand, and positioning questions.
• Strong experience leading generative and foundational qualitative research on product positioning, messaging strategy, communications development, brand relevance, and consumer segmentation.
• Deep expertise in qualitative methodologies, including in‑depth interviews, ethnography, focus groups, contextual inquiry, diary studies, and concept exploration.
• Strong synthesis, pattern recognition, and narrative development skills to translate complex inputs into clear insight frameworks.
• Consultative approach to working with stakeholders, including facilitation of workshops and collaborative sessions to align teams around insights and implications.
• Confidence engaging senior stakeholders and presenting to executives.
• Ability to be self‑directed and turn loosely defined business questions into well‑scoped research plans without heavy guidance.
• Experience working with or alongside quantitative researchers and understanding how qualitative and quantitative data inform each other.
• Intellectual curiosity about the categories researched, with a genuine interest in audio, consumer electronics, and how people relate to technology.
• Familiarity with modern research tools and platforms (e.g., dScout, User Testing, Dovetail) and curiosity about how AI is reshaping the research craft.
• Bachelor’s degree required; master’s or advanced degree in marketing, consumer behavior, anthropology, sociology, psychology, human factors, or a related field strongly preferred.
• Experience in…