Sr. Marketing Analytics Manager; AI-First

Sr. Marketing Analytics Manager (AI-First)

Join to apply for the Sr. Marketing Analytics Manager (AI-First) role at Single Grain | Start Growing
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You will be responsible for the implementation, management, and optimization of analytics and tracking setups across various platforms, as well as providing clear and actionable insights to improve campaign performance and client understanding.

Single Grain is a fast-moving, AI-driven digital marketing agency helping top brands like Amazon and Uber grow through Paid Media, SEO, Content, and Creative — powered by a lean, high-performing team focused on smart, impactful work.

Put “Data is cool” as the first line of your cover letter or subject line, or your application won’t be reviewed.

We’re seeking a highly skilled and detail-oriented Marketing Analytics & Rev Ops Lead to play a crucial role in driving data-driven reporting and ensuring accurate tracking across our diverse portfolio of clients as well as helping to build internal tracking dashboards and stitching together data.

This role demands a deep understanding of web analytics, advertising platform tracking, and data integration, along with the ability to communicate complex technical information in a clear and concise manner.

This role is perfect for someone with a passion for data accuracy, a knack for problem‑solving, and the initiative to take ownership of tracking implementations and reporting processes.

This is a full-time role, 40 hours a week. Open on location, but needs to overlap with US hours.

• Implement and manage tracking setups across Google Analytics 4 (GA4), Google Ads, Meta Ads, Linked In Ads, Snapchat, Pinterest, and Microsoft Ads.
• Set up and manage offline conversion tracking to accurately measure the impact of online campaigns on offline results.
• Know how to set up tracking with and without Google Tag Manager.
• Set up real‑time monitoring for GA4 and conversion setups.
• Ship AI automations (ChatGPT, Python, Hex, Zapier) that kill manual reporting.
• Platform Integration & Offline Conversion Tracking: unify data and stitch GA4, Hub Spot, SFDC, and ad platforms into a single warehouse, including advertising platforms and CRM/eCommerce platforms such as Hub Spot, Shopify, Salesforce, and Woo Commerce.
• Develop and implement strategies for pulling data from these platforms into advertising platforms to enhance targeting and optimization.

• Analyze data from various sources to identify trends, insights, and areas for improvement in campaign performance.
• Develop and maintain reports and dashboards, including building Looker Studio reports, to visualize data and communicate findings to internal teams and clients.
• Build revenue reports for clients to link marketing efforts to their bottom line KPIs (revenue, new customer acquisition, ROAS, MER).
• Build executive & client dashboards in Looker/Power BI—refreshed hourly, not weekly.
• Surface insights weekly: anomaly alerts, forecast sims, and “so‑what” actions.
• Train teams on self‑serve analytics and prompt engineering basics.
• Translate complex data and analytics updates into clear and concise language for clients and internal teams.
• Explain the importance of tracking updates and changes in plain English, ensuring client understanding and buy‑in.
• Provide training and support to internal teams on analytics tools and best practices.
• Maintain a system for tracking client requests, due dates, and priorities to execute tasks timely while communicating progress to stakeholders.

• Reporting latency ≤ 48 h (was 7 days).
• Exec dashboard adoption ≥ 90 % of leaders logging in weekly.
• ≥ 3 agentic workflows live that save 10+ analyst hours/month.
• Full‑funnel accuracy ≥ 95 % from lead to closed‑won.
• Audit and implementation of client analytics audits and dashboard set‑ups within 15 days of any new client signed.

• 3–5 yrs owning marketing analytics and Rev Ops at a SaaS, agency, or tech‑enabled services org.
• Fluent with Looker (or Power BI), Big Query, SQL, GA4, Hub Spot.
• Proven Python or JS chops for data wrangling + API work.
• Hand…