Marketing and New Business Development Representative

Job Title

Marketing & New Business Development Representative

Lubbock, TX or Frisco, TX (on-site)

The role will drive revenue growth through proactive lead generation, pipeline development, and client engagement. Responsibilities include outbound prospecting across phone, email, and in-person channels, managing CRM data, qualifying leads, and supporting marketing campaigns.

• Identify, research, and target prospective clients within defined markets.
• Execute outbound prospecting efforts including calls, emails, and events.
• Build and maintain a consistent pipeline of new business opportunities.
• Qualify leads and coordinate hand-off to sales team or leadership for closing.
• Develop and maintain prospect databases and CRM records with accurate activity tracking.
• Establish initial relationships with decision‑makers and key influencers.
• Support and participate in networking events, trade shows, and industry functions to generate new contacts.
• Collaborate with leadership to refine targeting strategies and outreach campaigns.
• Support marketing campaigns and outreach initiatives.
• Track campaign effectiveness and lead conversion metrics.
• Assist in developing targeted campaigns for lead generation.
• Contribute content and ideas for email campaigns, outreach messaging, and digital engagement.
• Support website and social media updates with a focus on driving inbound leads.
• Coordinate with vendors and partners on co‑marketing initiatives.
• Help track and report on campaign effectiveness, lead conversion, and ROI.

• High school diploma required; college experience preferred.
• Strong verbal and written communication skills.
• Ability to initiate conversations and build rapport.
• Self‑motivated with a results‑driven mindset.
• Marketing, business, communications, or related experience preferred.
• Confidence in outbound communication (phone, email, in‑person).
• Basic understanding of sales processes and lead qualification.
• Proficiency with computers, CRM systems, and digital tools.
• Strong organizational and time‑management skills.
• Familiarity with lead generation and business development strategies.
• Understanding of digital marketing as it relates to pipeline growth.
• Working knowledge of the technology industry.
• Ability to analyze prospects and identify business opportunities.

• Experience in B2B marketing or sales in the technology sector.

Must be able to operate a motor vehicle and travel to events, client sites, and trade shows.

Base salary of $40,000 plus commission. Final compensation will be based on experience and qualifications.

New Charter Technologies is an equal opportunity employer and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. We are committed to inclusive hiring practices for all candidates.