National Sales Manager

Position Profile

Location: Nationwide (Northeast, Southeast, Midwest focus; nationwide travel required ~50%)
Position Title:
US National Sales Manager

This is a high‑impact commercial leadership opportunity for a proven sales professional who thrives in fast‑moving, relationship‑driven markets. The organization is experiencing meaningful growth, expanding its footprint, and investing heavily in its commercial capabilities. Recent years brought volatility—from tariffs to inflation to shifting restaurant traffic—but the business has demonstrated resilience by balancing food service and retail channels and expanding strategically into multiple facilities, including a U.S.‑based manufacturing location to mitigate tariff risk and support scalability.

As the US National Sales Manager, you will directly influence the company’s trajectory by shaping regional and national sales strategies, strengthening distributor and broker relationships, and driving execution through representative groups. You will be the connective tissue between field sales activity, national account development, and executive leadership—ensuring the company capitalizes on emerging opportunities in key regions and sectors.

This is a role for someone who wants to build, drive, and expand, not simply maintain. Your impact will be immediate, visible, and tied to the growth of a highly entrepreneurial organization.

This confidential organization is a rapidly growing provider in the food service packaging sector with a strong reputation for agility, customer responsiveness, and innovation. The business maintains a diversified channel mix—approximately one‑third retail and two‑thirds food service—which creates resilience during market fluctuations.

In recent years, the company expanded its manufacturing footprint from a single facility to two, including a U.S. operation established through a strategic contract manufacturing partnership. This move accelerated growth, reduced tariff risk, and enabled faster service to key customers.

The culture is fast‑paced, entrepreneurial, and rooted in collaboration. It rewards proactive leaders who bring ideas forward, take ownership, and create positive commercial impact.

The role reports directly to the Senior VP, Food Services, a highly experienced and engaged commercial leader who values transparency, strong relationships, and initiative. He is actively scaling the commercial organization and believes deeply in hiring exceptional talent and is willing to be flexible and creative to secure the right people. “We will not miss a good person because of money,” he stated clearly.

He has a track record of empowering high performers (e.g., recent successful hires like Kyra) and expects the same level of drive, professionalism, and impact from this role.

The US National Sales Manager is responsible for building, executing, and optimizing the company’s national sales strategy across representative groups, distributors, brokers, and direct customer channels. You will lead the development of annual sales plans, performance metrics, and corrective action plans while strengthening the company’s presence in target regions.

The role requires someone equally adept at strategic national account development and hands‑on field support. You will be expected to identify market opportunities, support major customer initiatives, steer ERP/EDI adoption across rep groups, and serve as a senior commercial leader at industry events and customer meetings.

Geographic priorities include the Northeast, Southeast, and Midwest, with flexibility to explore opportunities in states like Colorado where customer‑specific potential exists.

• Develop the annual sales plan in partnership with the VP of Sales.
• Execute and monitor the sales plan through rep groups and direct sales channels.
• Establish sales KPIs and develop action plans to achieve targets.
• Recruit, manage, and support regional representative groups; fill gaps where representation is lacking.
• Provide ongoing in‑person and virtual training to sales representatives.
• Liaise with distributor…