Search Marketing Specialist

At Cariad Marketing, search is not theoretical and it is not siloed. It is a performance channel that must deliver real commercial outcomes. We are looking for a Search Marketing Specialist to own day to day SEO and PPC delivery across a portfolio of clients.

This is a hands on role for someone who enjoys being in the work, improving performance and seeing the impact. You will work closely with strategy, content, web and client services to ensure search activity drives meaningful results.

• Deliver and optimise SEO across multiple websites, including on and off page page optimisations
• Manage and refine PPC campaigns in Google Ads, with a strong focus on intent, efficiency and return
• Apply AIO and GEO principles to improve visibility in AI influenced and AI generated search results
• Monitor performance using GA4, Search Console and ad platforms, turning data into clear, actionable insight
• Implement agreed strategies accurately while spotting opportunities to improve performance
• Brief the content team on campaign requirements, search intent and optimisation priorities

• A minimum of 3 years proven hands‑on experience delivering SEO and PPC, ideally within an agency environment
• Strong understanding of modern search, including AI influenced results
• Confidence working directly in Google Ads, GA4 and Search Console
• Detail focused, accountable and proud of high quality delivery

You’ll work within a clear, supportive structure with experienced people around you. You’ll have real ownership of delivery, backed by thoughtful strategy and a team that cares about doing search properly. No gimmicks, no vanity metrics, just clean execution and measurable results.

If you’re at your best deep in the detail and enjoy seeing performance move for the right reasons, we’d love to hear from you.