Senior Affiliates & Influencer Manager

Job Description

Senior Affiliates & Influencer Manager | Social-First Lifestyle Brand | Manchester | Salary up to £55k Basic

A fast-scaling, social-first lifestyle consumer brand is looking to appoint a Senior Affiliates & Influencer Manager to lead and scale its Tik Tok Shop affiliate strategy across the UK and US.

This is a business built natively for social commerce, with Tik Tok Shop already established as a major revenue driver and core growth channel. The brand operates at the top end of platform performance and offers a rare opportunity to shape how a high-impact channel evolves as the business continues to scale internationally.

The environment is fast-paced, entrepreneurial and highly collaborative, with genuine autonomy for senior hires to influence strategy, structure and long-term channel direction.

The Senior Affiliates & Influencer Manager will own Tik Tok Shop affiliate strategy end-to-end, with responsibility for driving performance through creator partnerships at scale.

Key responsibilities include:

• Leading and executing Tik Tok Shop affiliate strategy across the UK and US
• Building, managing and scaling influencer relationships through mass seeding
• Driving revenue via creator partnerships rather than paid retainers (initially)
• Optimising creator output, content quality and conversion performance at scale
• Reducing inefficiencies in PR gifting spend through improved targeting and creator selection
• Working closely with Tik Tok account managers and platform partners
• Supporting Tik Tok Shop as a primary revenue channel
• Managing and developing a junior Influencer Manager
• Helping shape the future evolution of the influencer model, including longer-term retainer partnerships

This role will suit a Senior Affiliates & Influencer Manager who is deeply embedded in the Tik Tok ecosystem and comfortable operating in a high-volume, performance-led environment.

The successful candidate will bring:

• Proven track record of managing Tik Tok Shop
• Strong native understanding of Tik Tok as both a content and commerce platform
• Deep knowledge in influencer marketing, mass seeding and creator relationship building
• A performance mindset, with the ability to scale output without sacrificing quality
• Experience working directly with Tik Tok account managers
• Confidence leading strategy while remaining close to execution

Knowledge across other social platforms is a bonus, but Tik Tok-native expertise is essential.

This is a standout opportunity for a Senior Affiliates & Influencer Manager to take ownership of a flagship social commerce channel within a highly credible lifestyle brand, with clear scope for impact, progression and team growth.