Job Description & How to Apply Below
Position: Assistant PR & Advocacy Manager - Hong Kong
We are looking for a motivated, brilliant and passionate local PR expert to join the PR & Advocacy team. The Assistant Manager is to be fully responsible day-to-day for all areas of PR, events, and influencers management, focusing on driving the brand and product strategy for engaging media, influencers, makeup artists, celebrities and socialites. You must be able to demonstrate strong local key stakeholder networks and build new relationships, negotiate with influencers and creatively capture the imagination of influencers via tactical campaigns. This role will work very closely with the APAC regional PR & Advocacy team and will report to the Senior PR & Advocacy Manager to develop, implement, report and analyse strategic local PR plans to launch new stores, NPD, brand partnerships and brand campaigns.
Lead and support the planning and execution of local PR & Advocacy plans
Able to ideate, organize and execute record breaking and flawless launch activity and events
Support local strategy development, including taking an active role as part of the taskforce, attend brainstorms, gather and organize information and assist with proposals
Manage specific projects that are part of larger campaign and implementation of PR plans, provide creative input and approach of innovative brand awareness initiatives
Develop excellent working relationships with cross-functional teams (marketing, digital, commerce, education etc) to provide PR support as required
Able to analyse campaign success and manage the collation of reports that the wider business is well informed on local PR & Advocacy initiatives
Manage local master stakeholder list, maintain key stakeholders’ profile and relationships e.g. media, celebrities, socialites, influencers, makeup artists, develop new contacts that are important to Charlotte and the brand
Manage the local press office, including press materials and collaterals, PR calendar, NPD product ordering, creative mailer and seeding, media pitching, product loan and shooting, makeup artist bookings
Project manage influencer content collaboration projects, content brief to ensure quality and result-driven
Manage the local budget tracker and POs, ensure adhering to company policies
Stay abreast of industry trends, able to think critically and provide strategic insights, collate competitor activities for the wider business
Take proactive ownership and map out local action plans and deadlines
Culture of the Team
We win together as a team, supporting and developing each other through our careers. We embrace the challenge and work in an incredibly fast paced environment with high expectations set by the business, shaking it up with our creative lead, Charlotte Tilbury as we revolutionise the beauty industry. We love what we do, and we support each other while we share the magic with the world.
Minimum 3 – 5 years of PR experience
A proven in house or agency background in Beauty PR is essential
Solid organisational skills, great attention to detail and result-driven
Have a flexible and professional attitude, a team player
Enjoys working in a fast-paced environment and have the ability to work under pressure and meet deadlines in a timely manner
Strong connections with local media, celebrities, socialites and influencers
Good presentation and communication skills
Ability to work autonomously and at a hand on level
Have experience in the digital and social landscape
Marketing/ Communications or relevant degree preferred
Generous staff discount to use on all products
Other fabulous benefits such as flexible working hours, generous annual leave days, birthdays off work, medical insurance and many more
"TO MAKE EVERYONE FEEL THE MOST BEAUTIFUL VERSION OF THEMSELVES"
WE WOULD LOVE TO WELCOME YOU TO OUR TEAM! APPLY TODAY!
Less than 1 Year
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