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Senior Manager, APAC Brand Creative

Job in Hong Kong
Company: Hotwire
Contract position
Listed on 2021-06-06
Job specializations:
  • Advertising
  • Marketing/PR
Job Description & How to Apply Below
Do you want to make a difference in a global consumer brand? Come and join us.

We would love for you to join the award-winning and innovative brand team in our mission to help millions of customers across the globe find and book the right accommodation for them.

Expedia is one of the world’s biggest online travel companies with a portfolio of international brands including the top-tier lodging authority, Hotels are the biggest revenue generator for Expedia, so the brand is an important part of the Expedia business. is also the most global of Expedia’s brands with 89 sites in over 200 countries (includes territories) in 41 different languages.

In this role, you will develop breakthrough communications and support advertising development, integrated marketing, consumer research, measurement & insights.

We’re looking for a motivated self-starter who believes in the value and impact of brand marketing, who knows how to drive impact and results, in a prioritized manner, balancing the constant sense of urgency with quality of work. This person will play a part in shaping advertising campaigns and help us continue to push our brand in APAC and across regions.

What you'll doLead development of APAC regional advertising campaigns, as well as other initiatives designed to communicate our brand positioning and drive brand awareness

Lead localization of advertising campaigns, partner with legal, compliance, and localization partners

Work across the brand organization and partner with other teams to manage integrated production management, tracking and ensuring we meet project goals for brand campaigns across television, radio, out of home, digital, and social

Work closely with local market teams to establish market priorities and agree on strategic direction to achieve goals

Manage one direct report, collaborating closely with them on the day to day work, while supporting their growth and development

Building and maintaining a positive, collaborative relationship with all team members and external partners

Providing creative thought leadership to help benefit advertising.

Work with our Brand strategy and insight teams to deliver post-campaign analysis

Collaborate across teams to build ideas and execute programs and build relationships with internal and external partners

Support budget projections, updates and analysis while tracking ongoing projects to help ensure they stay within budget and on time

Who you are:

Minimum 8 years professional experience working on consumer brand(s), either client-side or in an advertising agency environment

Thrive in a dynamic, collaborative yet highly competitive, and constantly evolving category

Ability to develop and work in a highly collaborative environment, building strong working relationships across internal/external parties

You have strong communication skills and the ability to communicate sophisticated issues clearly at all levels of an organization.

Ability to track results and apply findings for the future

Experience with content production and brand activations and integrated campaign planning, including the ability to set objectives and goals then construct an integrated campaign to achieve them

You have a strong creative eye and are able to mold creative work through clear feedback to agency partners

You sweat the small stuff and have great project management skills. Steadfast attention to detail – in every wayYou can work independently, and your default position is to move forward and do something

You are able to work with the demands of a global company, including adapting your schedule for key meetings, within reasonable terms

Have a sense of humor

You are fluent in English as well as Korean and/or Japanese
Position Requirements
Less than 1 Year work experience
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