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Senior Manager, Digital Marketing

Job in Hong Kong ,

Company: Bank of China (Hong Kong) Limited
Full Time position
Listed on 2020-07-16
Job specializations:
  • Marketing/PR
    Digital Marketing, Social Media Marketing
  • Advertising
    Advertising Manager, Online Content Manager
Job Description & How to Apply Below
Location: Not Specified

We're looking for a candidate to this position in an exciting company.

    • Develop integrated marketing strategy (particularly digital marketing) by studying business banking landscape, identifying financial need of customers, and monitoring competition from bank and non-bank entities

    • Design and manage marketing campaigns to drive business banking customers' online banking registration, activation, usage and stickiness

    • Participate in the user requirement formulation of new online banking capabilities

    • Plan and execute all web, database marketing, email, social media, and display advertising campaigns

    • Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed

    • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

    • Develop annual marketing budget and optimizes spend and performance based on the insights and trends

    • Brainstorm new and creative growth strategies through digital marketing

    • Plan, execute, and measure experiments and conversion tests

    • Collaborate with internal teams to create landing pages and optimize user experience

    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

    • Identify critical conversion points and drop off points and optimizes user funnels

    • Work closely with product manager and internal compliance to ensure smooth operational flows to drive optimal results

  • Bachelor in marketing or a related field

  • At least 8 years' working experience in marketing in banking and financial industry

  • Demonstrable experience managing marketing database, email, social media, and/or display advertising campaign

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

  • Familiar with financial planning, budgeting and campaign process

  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, WebTrends, etc.)

  • Working knowledge of ad serving tools and optimizing landing pages

  • Experience in setting up and optimizing pay-per-click campaigns on major search engines

  • A good team leader with excellent communication and presentation skills, and good command of English and Chinese
Position Requirements
1 to 2 Years work experience
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