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Consumer Engagement Manager

Job in Hong Kong
Company: Charlotte Tilbury
Contract position
Listed on 2021-06-06
Job specializations:
  • Marketing/PR
    Branding, Marketing Manager, Social Media Marketing
  • Advertising
    Advertising Manager
Job Description & How to Apply Below

Description

Key

Responsibilities:

  • Identify the right Digital & CRM strategy for APAC based on global and regional business direction
  • Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online, including managing CRM, loyalty programs and ensuring delivery and returns processes are effective
  • Lead CRM business review as to drive achievement of CRM KPIs, provide insights to better understand business challenges and identify marketing planning opportunities
  • Come up with innovative ways of collecting and activating data based on business insights & drive recommendations
  • Accountable for brand data governance across digital ecosystem
  • Lead and manage all owned and paid media execution and collaborate with APAC PR team on earned media across omni PR, digital, and social media channels for the region
  • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
  • Validate overall social media budget allocation by campaign and by channel (search, owned social, paid media, OOH/ DOOH etc.)
  • Work closely with trade marketing and commercial team to implement e-retail executions for brand EPOPUP and retail partners, including but not limited to CRM, Website Visibility, Digital Media, Product Content, Social Media, Sampling
  • Collaborate with marketing team to build digital media campaign strategy utilizing best practice media and content strategies
  • Keep the brand program updated with the evolving of the trend and best practices in the market & industry in order to understand consumer needs and expectation
  • Track metrics, ROI and evaluate KPIs to monitor and identify campaign performance and develop tactics to continuously test and learn for improvement
  • Reporting Relationships:

    This role reports into the Marketing Manager, APAC Direct Markets

    Position Requirements
    Less than 1 Year work experience
     
     
     
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