Performance Marketing Manager

Our Client is a leading Nutraceutical Brand and hirng for someone to lead their Paid Marketing End to End.

About the Role
We are looking for a senior, hands-on Performance Marketing Manager who deeply understands D2C growth, paid media economics, and scaling profitably. This role goes beyond running ads, You will own paid acquisition outcomes, manage a team of media buyers across Meta & Google, and drive cumulative growth through systems, process, and strategy.

This role involves owning paid acquisition outcomes and managing a team of media buyers to drive growth through effective strategies.

Responsibilities

Paid Growth Ownership (End-to-End)
Own paid acquisition performance across Meta, Google Ads, You Tube, and other scalable channels
Take accountability for revenue, CAC, ROAS, and spend efficiency across assigned brands or categories
Translate business goals into clear media strategies and execution plans

Team Leadership & Execution Management
Manage and mentor a team of Meta and Google media buyers
Define clear KPIs, performance benchmarks, and daily operating rhythms for the team
Review campaigns, ad accounts, and performance reports to ensure execution quality
Identify skill gaps and upskill team members on advanced media buying practices

Media Strategy & Scale Planning
Plan monthly and quarterly budget allocation across channels based on expected returns
Forecast outcomes (orders, revenue, CAC, ROAS) and align spends with business priorities
Decide when to scale, when to hold, and when to cut based on performance signals
Drive structured scaling frameworks (horizontal scaling, creative scaling, audience expansion)

Performance Optimization & Analytics
Deeply analyze metrics such as CTR, CVR, CPA, ROAS, LTV, contribution margin
Lead experimentation via A/B testing (creatives, audiences, offers, landing pages)
Ensure accurate conversion tracking, attribution, and data hygiene
Convert raw data into clear insights and actionable next steps

Creative & Funnel Collaboration
Work closely with designers, video editors, and content teams to define creative direction
Guide the team on what creatives to build, why, and for which funnel stage
Align ads with landing pages, PDPs, offers, and CRM flows to improve conversion rates

Reporting & Stakeholder Communication
Present weekly and monthly performance reports to leadership
Clearly explain what’s working, what’s broken, and what’s next
Recommend strategic shifts based on data, not gut feel

Qualifications

6+ years of experience in performance marketing for D2C / e-commerce brands
Proven track record of scaling Meta & Google Ads with positive unit economics
Hands-on expertise in:
Meta Ads (prospecting, retargeting, creative scaling)
Google Ads (Search, PMax, Shopping, You Tube)

Strong understanding of CAC, LTV, ROAS, contribution margin, and funnel math
Experience managing teams of media buyers and driving collective performance
Deep familiarity with GA4, GTM, Pixels, UTMs, and attribution challenges
Comfortable working with Excel / Google Sheets dashboards and forecasts