Marketing Web Developer

Position Overview

We’re looking for a technically skilled and results‑driven Marketing Web Developer to own, optimize, and maintain the web infrastructure that drives lead generation and customer acquisition. This role is critical in supporting our sales pipeline by ensuring our website is fast, conversion‑optimized, fully trackable, and well integrated with marketing platforms and analytics tools.

• Develop, maintain, and optimize marketing pages (e.g., landing pages, lead forms, product detail pages).

• Own all tracking implementation across website and landing pages, including GA4, Meta Pixel, CAPI, and other third‑party platforms such as Google Tag Manager, Tealium iQ, Tealium Event Stream.
• Ensure event‑level accuracy and full‑funnel attribution across platforms (Full Story, GA4).
• Conduct regular QA on analytics implementations, lead forms, and integrations to ensure data integrity.

• Collaborate with the marketing team to build and iterate on lead‑gen funnels, custom forms, and campaign landing pages.
• Integrate with marketing automation tools such as Hub Spot, Salesforce, Zapier, or similar.
• Support A/B testing, personalization, and dynamic content features (VWO, AB Tasty, or similar).

• Monitor site performance (Core Web Vitals, Lighthouse scores) and proactively address technical SEO or speed issues.
• Provide input on UI/UX improvements that directly impact conversion rates.
• Collaborate with designers to bring wireframes and creative ideas to life accurately and efficiently.

• Implement and manage website consent management platforms (CMPs) to ensure compliance with GDPR, CCPA, and other privacy regulations by implementing recommendations from the legal compliance team.
• Ensure tracking scripts fire conditionally based on user consent preferences.

• 3+ years of experience in front‑end web development, preferably in a marketing or eCommerce context.
• Proficient in tag management and analytics platforms (GTM, GA4, Meta Pixel, CAPI, Tealium).
• Experience with form tracking, lead routing, and cross‑platform tracking validation.
• Familiar with A/B testing tools such as AB Tasty, VWO, or similar.
• Strong attention to detail, ability to QA your own work, and comfort working cross‑functionally.
• Experience with back‑end basics (APIs, JSON, server‑side tracking, webhook flows).

• Experience with Salesforce or other CRM systems.
• Past experience supporting paid media campaigns and lead‑gen optimization.
• UI/UX design sensitivity or comfort working in Figma or similar tools.
• Experience with Progress Sitefinity CMS.

• Annual base salary range: $62,000 - $84,000
• Bonus target range: 5% - 10%
• Company culture that prioritizes internal development and professional growth.
• Time off with pay.
• 401(k) plan with employer matching.
• Paid parental leave.
• Wellness programs and product discounts.

Hunter Douglas is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.