Director, SEO

Global Marketing is seeking an experienced and highly analytical Director, SEO & AEO to lead the execution, performance, and continued evolution of Gartner’s search strategy.

• Lead, coach, and scale a high‑performing team of SEO/AEO associates responsible for day‑to‑day execution.
• Set priorities and oversee delivery of SEO/AEO initiatives across on‑page, technical, and off‑page work streams in partnership with Global Marketing and key stakeholders.
• Influence product, IT, and content roadmaps to prioritize SEO/AEO impact and drive enterprise adoption, while serving as a senior subject‑matter expert advising stakeholders across the organization.
• Develop and deliver executive‑level presentations on performance, insights, and strategic direction while translating complex concepts into clear recommendations.

• Define and lead Gartner’s SEO/AEO strategy aligned to business priorities and ownership of acquisition, pipeline, and business growth.
• Lead the adoption and scaling of AEO best practices and frameworks, optimizing for AI‑driven discovery and evolving search behaviors.
• Identify and prioritize opportunities to increase search visibility, traffic quality, and conversion efficiency by strengthening Gartner’s topical authority and recognition.
• Build and scale SEO/AEO processes, frameworks, and governance across the enterprise.
• Lead complex, cross‑functional SEO/AEO initiatives, including site architecture improvements, migrations, and platform changes.

• Own SEO measurement strategy, including reporting, dashboards, performance tracking, technology stack and adoption of new tools or automations.
• Partner with analytics to ensure data accuracy, integrity, and scalability of measurement and translate data into actionable insights.
• Establish measurement frameworks for SEO and AEO, including emerging AI visibility metrics and deliver regular reporting on performance.
• Drive a test‑and‑learn culture, implementing experimentation frameworks to validate and scale new SEO and AEO tactics.

• 10+ years of SEO experience, with ownership of strategy, execution, and performance in enterprise environments.
• 5+ years of experience leading and developing high‑performing SEO or digital marketing teams.
• Proven success driving measurable organic growth tied to business outcomes (e.g., traffic, conversion, pipeline, revenue).
• Deep expertise in technical SEO, search algorithms, and modern SERP and AI‑driven search features.
• Experience with AEO/GEO concepts, including optimizing for AI‑generated answers, conversational search, and entity‑based discovery.
• Advanced analytical capabilities, with experience building measurement frameworks and delivering executive‑level insights.
• Proficiency with SEO and analytics platforms (e.g., Bright Edge, Ahrefs, STAT, Google Search Console, GA4).
• Familiarity with HTML/CSS and technical SEO fundamentals, including site architecture and structured data.
• Strong leadership, communication, and influencing skills, with the ability to drive alignment across senior stakeholders.

• Competitive salary, generous paid time off policy, charity match program, medical, dental & vision plans, parental leave, employee assistance program (EAP), 401(k) matching and more.
• Collaborative, team‑oriented culture that embraces diversity.
• Professional development and unlimited growth opportunities.

Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 120,000 USD – 167,000 USD. Employees may also participate in an annual bonus plan based on company and individual performance, or a role‑based, uncapped sales incentive plan.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation.