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Job Description & How to Apply Below
Company:
The Wellness Shop
Location:
Jaipur
Employment Type:
Full-Time
About The Wellness Shop:
The Wellness Shop is a fast-growing D2C wellness and personal care brand focused on delivering innovative, high-quality products to modern consumers. We are looking for a data-driven, growth-focused Performance Marketing Manager to lead and scale our digital growth initiatives.
Role Overview :
We are seeking an experienced Performance Marketing Manager who has successfully scaled D2C brands and managed advertising budgets (10L+ monthly). The ideal candidate will lead performance strategy across platforms, manage cross-functional teams, and drive sustainable revenue growth through data-driven decision-making and growth experimentation.
Key Responsibilities:
Performance Marketing & Scaling
- Develop and execute comprehensive performance marketing strategies across Meta, Google, You Tube, and other paid channels.
- Manage and optimize annual ad budgets with clear ROAS, CAC, and LTV targets.
- Scale customer acquisition profitably while maintaining strong unit economics.
- Continuously test, optimize, and scale winning campaigns through structured experimentation.
Team Leadership & Channel Management
Lead and manage teams across:
- Meta Ads
- Google Ads
- Set performance KPIs and ensure cross-channel alignment
- Collaborate with creative, content, and product teams to improve campaign outcomes.
Growth Hacking & Experimentation
- Implement growth hacking frameworks to identify new acquisition opportunities.
- Run rapid A/B testing cycles across creatives, funnels, and landing pages.
- Identify new channels and partnerships for incremental growth.
Analytics & Reporting
- Monitor performance metrics including ROAS, CAC, LTV, MER, contribution margin, etc.
- Build dashboards and performance reports for leadership.
- Provide actionable insights backed by data.
Required Qualifications:
- 2+ years of experience in performance marketing, preferably in D2C brands.
- Proven experience scaling D2C brands profitably.
- Experience managing annual ad budgets of 10
Lakhs or more.
- Hands-on expertise in Meta Ads, Google Ads, and marketplace advertising.
- Strong knowledge of attribution models, analytics tools, and tracking frameworks.
- Experience leading and managing cross-functional marketing teams.
- Deep understanding of growth hacking strategies and experimentation frameworks.
Preferred
Skills:
- Strong analytical and data interpretation skills.
- Entrepreneurial mindset with ownership attitude.
- Experience in wellness, beauty, or personal care brands is a plus.
- Ability to thrive in a fast-paced, scaling environment.
What We Offer:
- Opportunity to scale a fast-growing D2C wellness brand.
- High ownership role with strategic decision-making exposure.
- Performance-driven growth environment.
- Competitive compensation aligned with experience.
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