Lifecycle Marketing Manager

Overview

Wyze makes smart home technology accessible to everyone. We disrupt markets with high-quality, affordable products—from cameras to lighting to sensors and more. We believe technology should simplify life, not complicate it. We’re a fast-moving, customer-obsessed team powered by data.

Wyze is looking for a Lifecycle Marketing Manager to own the full customer journey—from unboxing a first Wyze device to becoming a loyal, multi-camera subscriber. This hands-on, execution-focused role will live in Klaviyo flows: building and optimizing automated journeys that connect hardware ownership to subscription value, turning first-time buyers into deeply engaged smart home customers. You’ll design, build, launch, and continuously improve lifecycle programs across email, SMS, push, and in-app messaging, always with an eye on how hardware and services work together.

This is the right role for someone who loves being in the weeds—writing copy, building flows, running experiments, and caring deeply about what moves the needle.

• Take primary ownership of Klaviyo lifecycle journeys — welcome, onboarding, post-purchase, cross-sell, winback, subscription upgrade, and churn saves. Keep them healthy, up to date, and continually improving.
• Design and manage lifecycle programs that guide customers from first purchase through multi-camera ownership and subscription adoption — treating hardware and services as one connected experience, with a north star of growing the number of subscribers.
• Run a steady cadence of A/B tests within key flows (subject lines, sequencing, offers, channel mix, timing, creative). Set up proper control groups, monitor performance, and roll out winners to move attach, retention, and repeat purchase.
• Execute end-to-end campaign and flow builds—triggers, segmentation, template setup, QA, launch, and post-launch analysis—across email, SMS, push, and in-app channels.
• Work with Business Intelligence to build customer cohorts, define and size opportunities, and instrument the right events. Align lifecycle journeys with subscription funnels, product launches, and roadmap priorities with Services PMs.
• Collaborate with merchandising and operations partners to ensure onsite experience and lifecycle programs feel cohesive for customers.
• Stabilize, then aggressively improve Klaviyo setup by inheriting journeys recently migrated into Klaviyo.
• Track performance against clear metrics (e.g., attach rate, trial start, upgrade, churn, repeat purchase), synthesize learnings, and communicate results and next steps to stakeholders.

• 2–3 years of experience in lifecycle, CRM, or email marketing or a strong foundation from an internship or entry-level role with hands-on platform experience.
• Hands-on experience building and maintaining automated lifecycle flows in a customer engagement platform. Klaviyo experience strongly preferred;
  Braze, Iterable, or similar tools are also relevant.
• Comfort working with data to inform decisions — you don’t need to be a data analyst, but you can read a segment definition, understand key metrics in a dashboard, interpret an experiment result, and form a clear point of view on what to do next.
• Strong written communication skills — you can write clear, on-brand copy for triggers, lifecycle series, or SMS, and you’re comfortable generating and testing multiple variants.
• Highly organized and self-directed — you can manage multiple active programs, experiments, and stakeholder requests without dropping the ball.
• Genuine curiosity about the customer — you think about why people buy, what makes them stay, and what might make them leave, and you use that to shape journeys.
• Demonstrated interest in AI tools and how they can improve the way you work — whether through tools you already use or experiments you’ve run on your own.
• An ownership mindset — you don’t wait for perfect briefs; you’re comfortable owning a problem space, proposing tests, and iterating with your partners.

• Hands-on experience with Klaviyo flows, segmentation, and A/B testing
• Familiarity with consumer hardware, smart home, or IoT products
• Experience in a hardware + software subscription…