General Sales Manager; Automotive Dealership

Hiring! General Sales Manger - Automotive Dealership in Worcester County, MA

Well-established new car dealership in Worcester County, MA is seeking a driven and hands-on General Sales Manager to lead the sales department with a focus on maximizing sales effectiveness and delivering results. The General Sales Manager will be responsible to desk deals, lead and motivate the sales team, conduct TOs, and actively close deals on the showroom floor. This role requires a hands-on leader and motivator who thrives on driving sales volume and ensuring consistent execution of sales processes.

This is a great opportunity for a results-oriented sales leader with proven success in desking deals, leading teams, and consistently hitting sales targets. It's important that this person is strong at managing their team, setting clear boundaries and expectations to keep the store on track for further success.

Responsibilities include managing the daily operations of the sales department, setting and achieving performance targets, coaching sales staff for improved effectiveness, and maintaining accountability throughout the team. The position is highly involved in every stage of the sales process, from prospect engagement through deal closure.

• Oversee all aspects of new and used vehicle sales operations to achieve volume, gross profit, and customer satisfaction goals
• Lead, train, motivate, and hold sales managers and sales staff accountable for performance
• Desk deals, structure transactions, and ensure strong gross while maintaining competitive pricing
• Monitor and manage sales performance, KPIs, and inventory levels to maximize profitability
• Work closely with the F&I department to ensure compliance, strong product penetration, and backend profitability
• Develop and execute sales strategies to drive traffic, close rates, and market share
• Manage internet sales processes and lead flow to improve response times and conversion
• Ensure a high level of customer experience and resolve escalated customer issues as needed
• Maintain compliance with manufacturer, lender, and state regulations
• Collaborate with ownership and executive leadership on forecasting, staffing, and growth initiatives
• Develop, mentor, and coach the management team, ensuring a high-performance culture.
• Conduct regular one-on-one coaching and team training sessions
• Oversee internet lead handling and CRM utilization, Dealer track experience is a plus
• Proven experience as a General Sales Manager in a dealership setting.
• Hands-on leadership style with a relentless drive to grow variable operations.
• Strong desking and deal-structuring skills, with a track record of closing deals and maximizing gross.
• Ability to push performance while maintaining stability and process consistency.
• Compensation package will be in the $135,000 - $150,000++ range at current volume, with definite room for growth.

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