Social Media Manager

About Baltic Born

At Baltic Born, we believe every woman deserves to feel confident, beautiful, and empowered through every stage of life. Founded by three sisters, our brand celebrates sisterhood and the strength of womanhood through thoughtfully designed fashion. We serve women navigating various life stages—from young professionals and mothers to wedding guests and dinner hosts—designing pieces that elevate their everyday and special moments.

We foster a positive, uplifting work environment where creativity thrives, collaboration is valued, and growth is encouraged. From team lunches to fun events, we believe in celebrating our team regularly with monthly employee appreciation activities, and fuel your creativity with stocked snacks and drinks. We value your time and well-being by providing paid 30-minute lunch breaks and employees may enjoy our collections with an exclusive employee discount.

You’ll work for a company that focuses on attainable luxury, extended sizing, and creating fashion that helps women feel their best at every stage of life.

We’re looking for a dynamic, trend-obsessed Social Media Manager to own and elevate Baltic Born’s presence across every social platform. This role is the heartbeat of our brand’s digital voice, responsible for strategy, content creation, community engagement, and driving revenue through our social commerce channels, including Tik Tok Shop. You’ll work cross-functionally with our merchandising and marketing team to turn scroll-stopping content into measurable growth.

If you live and breathe social media, understand the power of community, and can seamlessly shift between a polished Instagram grid and a high-energy Tik Tok Live, this role was made for you.

Social Media Strategy & Content Planning

• Develop, own, and execute a comprehensive social media strategy across Instagram, Tik Tok, Facebook, Pinterest, You Tube (including Shorts), and emerging platforms, aligned with brand objectives, seasonal campaigns, and revenue targets.
• Build and maintain a detailed content calendar across all platforms, ensuring a cohesive brand narrative while tailoring content to each platform’s audience, algorithm, and best practices.
• Work with the marketing team to align social media initiatives with broader marketing campaigns, product launches, collection drops, and promotional events.
• Stay ahead of platform updates, trending audio, cultural moments, and competitor activity to keep Baltic Born at the forefront of the social conversation.

Content Creation

• Concept, create, and produce high-quality content daily, including Reels, Tik Toks, carousels, Stories, static posts, and videos that reflect Baltic Born’s elevated yet approachable brand aesthetic.
• Participate in photo shoots to capture behind-the-scenes and other product and style content as needed, and edit content in-house as needed (Cap Cut, Adobe Suite, Canva, etc.).
• Write compelling, on-brand captions and copy for all social platforms that drive engagement, clicks, and conversions.
• Develop platform-specific creative (e.g., Pinterest pins optimized for search, You Tube thumbnails, IG Story stickers/polls) to maximize organic reach and engagement.
• Curate user-generated content (UGC) and influencer assets for repurposing across owned channels.

Tik Tok Live & Tik Tok Shop

• Plan, host, and/or coordinate Tik Tok Live sessions multiple times per month to showcase new arrivals, bestsellers, styling tips, and limited-time promotions, driving real-time engagement and revenue.
• Manage the end-to-end Tik Tok Shop strategy, including coordinating with merchandise for product listings and promotional campaigns within the Tik Tok ecosystem. the merchandise team on
• Analyze Tik Tok Shop performance (GMV, conversion rate, average order value) and optimize the live-selling approach to meet monthly revenue goals.
• Work with the Influencer and Affiliate team inregards to Tik Tok Shop affiliates and creators to amplify product reach and drive sales through the platform.
• Stay current on Tik Tok Shop features, policies, and algorithm changes to maintain a competitive edge.

Community Management & Engagement

• Serve as the voice of Baltic…