SEO Specialist

Overview

Service Center — The SEO Specialist will aid in maximizing Caliber's organic search presence with a dual focus on hyper-local visibility and emerging AI-driven search landscapes. You will manage traditional and local SEO campaigns and build strategies for Artificial Intelligence Optimization (AIO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).

If you are a technical, analytical, and creative marketer who loves geeking out over local citations just as much as optimizing for Large Language Models (LLMs) and Google's AI Overviews, this is the role for you.

• Local SEO Mastery: Execute and scale robust Local SEO strategies across an extensive network of locations. Collaborate with VOC managers to optimize Google Business Profiles (GBP), local citations, directory listings, and local link-building initiatives.
• Next-Gen Search Optimization (AIO, AEO, GEO): Push into the AI search era. Optimize site structure, content formatting, and entity associations to position Caliber as the primary brand in generative search engines and AI chatbots.
• Data Analysis & Reporting: Monitor, analyze, and report on organic performance, local map pack rankings, and generative engine visibility. Translate data into actionable marketing strategies.
• Tool Utilization: Use industry-leading SEO and visibility tools daily to track rankings, conduct competitor analysis, and identify local market opportunities.
• Cross-Functional Collaboration: Partner with content, web development, and broader marketing teams to integrate SEO/GEO best practices into campaigns and site updates.
• Continuous Innovation: Stay updated on search algorithm changes, AI developments, and local search trends to keep Caliber ahead of the curve.

• Experience: 2+ years of dedicated SEO experience with a proven track record in enterprise-level or multi-location Local SEO. Ideally, a Bachelor's degree in Marketing, Technology, Communications, or a related field.
• Local SEO Expertise: Deep understanding of local ranking factors, GBP optimization, review generation strategies, and local citation ecosystems.
• AI/Generative Search Knowledge: Strong grasp of AIO, AEO, and GEO concepts. Understand how LLMs process information and how to structure data to feed answer engines.
• Ideal Tools
  
  Experience:
  
  Proficiency with Ahrefs, Semrush, or similar enterprise SEO platforms. Hands-on experience with White spark, Local Falcon, or similar local SEO tools like Bright Local. Experience with emerging AI visibility and tracking tools (e.g., tracking SGE/AI Overview presence, entity recognition tools, or custom LLM-tracking setups) is a plus.
• Analytics & Technical
  
  Skills:
  
  Understanding of Google Analytics and website tracking tools; solid technical SEO knowledge (site speed, mobile optimization, Schema.org markup, crawlability).
• Soft & Work Style: Excellent written and verbal communication; ability to explain complex SEO/GEO concepts to non-technical stakeholders. Able to thrive in a hybrid work environment, balancing independent deep work with in-person collaboration at our Lewisville office.

Legal & Eligibility: Caliber uses E-Verify to confirm the identity and employment eligibility of all new hires. Must be eligible to work in the U.S. with no restrictions.