Senior Digital Marketing Executive

Our Marketing & BD team is expanding, and we’re looking for a talented Senior Digital Marketing Executive to help shape and deliver impactful digital strategies. In this pivotal role, you will manage and optimise our social media presence, website performance, and broader digital initiatives to strengthen our brand and engage target audiences.

Working closely with colleagues, senior stakeholders, and teams across the firm, you will plan, implement, and evaluate digital marketing campaigns using insight and data to continually refine our approach. Reporting to the Marketing Manager, you will also contribute to an annual digital strategy.

This role can be at our Hull or Grimsby office.

• Social media management:Develop and implement strategies to raise brand awareness, engage audiences, and drive conversions across Linked In, Facebook, Instagram, and other platforms.
• Content creation:Produce high-quality digital content, including blogs, videos, and graphics, ensuring clarity, consistency, and alignment with our tone of voice.
• Website & SEO:Maintain and optimise website content, support SEO and PPC strategies, and ensure accessibility and inclusivity across all digital platforms.
• Analytics & reporting:Monitor performance using tools like Google Analytics and provide reports to demonstrate ROI and inform future campaigns.
• Collaboration:Work closely with internal teams and external suppliers to deliver seamless digital experiences and support broader marketing initiatives.
• Leadership:Provide guidance to junior team members and share knowledge across the Marketing & BD team.

• Degree-level qualification or relevant professional marketing experience.
• Proven experience in digital marketing, including social media management, SEO, and content creation.
• Strong understanding of digital marketing best practices and emerging trends.
• Line manager experience in line with team responsibilities.
• Excellent copywriting and proofreading skills with attention to detail.
• Ability to analyse data and produce insightful performance reports.
• Creative mindset with experience in video, podcast, or design tools (e.g., Adobe Pro).
• Positive attitude and willingness to learn and innovate.

With a full-service offering and a diverse client base, Wilkin Chapman Rollits continues to grow, while maintaining our commitment to quality, innovation, and client-focused service.

We know that happy, motivated employees drive success, and a strong, forward-thinking culture benefits everyone. That’s why we provide the tools, support, and opportunities our people need to thrive.

With our combined roots stretching back over 300 years, we are the largest law firm operating out of Lincolnshire and Yorkshire, with six regional locations and a place in the Lawyer UK 200. We combine deep local and sector knowledge with the strength, resources, and reach to handle any challenge—offering the best of both a large firm and a trusted, client-focused partner.

We invest in your career, offering a great benefits package and a supportive, sociable working environment. You’ll be joining a community of like-minded professionals who value collaboration, innovation, and excellence across our locations in Grimsby, Lincoln, Louth, Hull, York and Beverley.

At Wilkin Chapman Rollits, we are committed to attracting and retaining individuals from all backgrounds. We believe diversity fosters a values‑led culture, fuels our growth, and creates opportunities for our colleagues to develop and succeed. As a Disability Confident and Armed Forces Friendly employer, we are dedicated to an inclusive environment where everyone feels seen, heard, and supported.

We recognise the importance of looking after you and your family, which is why we offer an excellent package of benefits to help you achieve a healthy work-life balance.