Performance Marketing Manager

Job Description

Location:

Reading Area

At Tomorrows Guides we’re building the UK’s #1 platform for finding care for a loved one. We help millions of families find the care they need, whether that be a Care Home or Home Care solution for an older relative or a Day Nursery for a child. Backed by leading investors General Atlantic, Silverlake and Insight Partners, we are on a mission to transform how families find care in the UK.

As our first Performance Marketing Manager, you’ll in‑house our performance marketing activity (Paid Search, Paid Social) from our digital agency and cost‑effectively drive growth in traffic to our websites, leveraging a large marketing budget.

This is a high‑impact role that requires deep knowledge of digital performance marketing, strong commercial acumen, a test‑and‑learn mindset, and a proven ability to balance strategic thinking with hands‑on execution. You'll shape and scale digital marketing programmes that deliver material impact to our business.

• Own the design and delivery of paid search and social marketing campaigns to drive growth in care seekers (B2C).
• Efficiently scale our digital marketing activity by 4x over the next 2 years.
• Own the strategy behind our digital marketing campaigns to acquire new care seekers, for each of our three brands.
• Own the analysis and optimisation of campaigns, ensuring continuous improvement and a direct business impact.
• Work confidently with data to identify opportunities and solve problems, translating metrics into actionable growth.
• Keep up to date with developments in digital marketing, spotting opportunities for Tomorrows Guides to leverage.

• Experienced: 5+ years of experience in B2C performance/growth marketing.
• Highly proficient in Google Ads & Meta Ads, Google Analytics 4, Google Ads Editor, Google Search Console, incrementality testing, A/B testing, leveraging first‑party data, Pmax and working with Google Reps.
• Execution focused:
  You will be hands‑on with campaign execution—planning, creation and optimisation of performance campaigns.
• Data‑driven:
  Comfort working with data to solve problems and translate complex metrics into clear strategies.
• Self‑starter:
  Start‑up mindset, comfortable in a fast‑paced environment, taking ownership of results with passion and energy.
• Collaborative:
  Ability to work collaboratively with all levels within the marketing team and wider organisation.

• Experience working within lead‑gen, marketplace business, or having managed local campaigns at scale.
• Good knowledge of SEO, to take a holistic approach to building paid search campaigns.

• Competitive salary + bonus.
• Meritocracy – we’re a small team with ambitious plans, growing fast and so are our employees.
• Flexible working; hybrid is preferred.
• 25 days holiday a year, in addition to public holidays.

• Screening call with one of our Talent Acquisition Partners.
• 1st stage interview with our Chief Marketing Officer.
• 2nd stage interview – case study with some of our stakeholders.

If you require any reasonable adjustments during our interview process, please discuss them with our HR team.

If this sounds like the place where you can do your best work, we’d love to hear from you.

We’re Tomorrow’s Guides – the UK’s leading platform for finding care for a loved one. With more than 45,000 care providers listed on ,  and ; and over 700,000 verified customer reviews, we help families find the right care solution for their loved ones and help care providers grow their businesses.

We’re growing fast, with big plans to become the go‑to brand for care. If you care about great work, take pride in the details, and want to make an impact, you’ll fit right in.

Our recently renovated offices in Hungerford, West Berkshire, are open‑plan with a real collaborative feel. We are a uniquely friendly and sociable organisation with a tremendous level of cross‑departmental support, open and transparent direction and a huge sense of working together to achieve a common goal. We are growing at a fast pace and developing at an equal speed, having surpassed some incredible goals over the last few years.

Friday 27th February 2026

Fulltime

Based on Experience