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Regional Marketing Specialist

Job in Little Rock - Pulaski County - AR Arkansas - USA , 72215
Company: Simmons Bank
Contract position
Listed on 2021-02-24
Job specializations:
  • Marketing/PR
    Marketing Manager, Public Relations, Communication
  • Management
Job Description & How to Apply Below
Position:  Regional Marketing Specialist - Arkansas
It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Associate will be responsible for developing top-of-mind brand awareness in their market using media, signature sponsorships, donations and community engagement opportunities. Working hand in hand with sales force leads and business line managers, this individual will coordinate local marketing, manage effective use of business development spending, track community/regional spend and demonstrate ROI. Communication will be key - gathering intel from community leaders to share with corporate marketing and communicating corporate strategy and bank-wide initiatives into the local market.

* Guide their bank's area community engagement, branding and public relations initiatives throughout assigned geographical territory
* Manage local marketing budget to ensure geography stays on track and within budget throughout the course of the year. Report ROI where possible. Report and track on local market budget spend.
* Negotiate and lead all local sponsorships and partnerships.
* Coordinate local business development events.
* Coordinate, organize and execute events for geography, including recruitment of participants and all logistics (customer appreciation, cause marketing, tailgates, bank sponsored programs, etc.)
* Primary contact for all area communications for various media outlets, including press releases and news media appearances
* Work with corporate marketing managers to meet business objectives in local market. Act as a liaison between senior management in the geography and corporate marketing to identify corporate marketing needs for the geography centered around business goals and objectives
* Manage local brand media spend, creative selection and asset delivery
* Stay apprised of and report on competitive efforts/offers in the local market

Abilities needed include:

* Ability to read and comprehend simple instructions, short correspondence and memos.

* Ability to read and interpret documents such as procedure manuals, general business correspondence and/or journals or government regulations.

* Ability to read, analyze and interpret financial report and/or legal documents.

* Ability to write routine reports and business correspondence.

* Ability to effectively present information in one-on-one and small group situations, to customers, clients and other employees in the organization.

* Ability to speak effectively before groups of customers or employees.

* Ability to effectively present information and respond to questions from groups of managers, clients, customers and the general public.

Education & Experience:

* BS/BA degree in Marketing or related field, and 4-6+ years of related experience

Equal Employment Opportunity Information: Simmons First National Corporation and its subsidiaries are committed to a policy of equal employment with respect to a person's race, color, religion, sex, ancestry, sexual orientation, gender identity, national origin, covered veterans, military status, physical or mental disability or any other legally protected classifications. Simmons First National Corporation and its subsidiaries are committed to Affirmative Action Programs consisting of results-oriented procedures to ensure equal employment opportunities. These programs require positive action in lieu of neutral non-discrimination and merit hiring/performance policies.
Position Requirements
Less than 1 Year work experience
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