CRM Executive

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Our mission – we are building the worlds most admired and compelling brand ecosystem

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits
  - Think fast, think fearlessly, and take the team with you
• Own it and back yourself
  - Own the basics, own your role and own the results
• Be relevant -Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

About the Opportunity

As a CRM Executive, you will be responsible for managing and executing email marketing campaigns for Everlast US and The Webster US. This role will focus on delivering high-quality, timely, and effective CRM activity that drives engagement, loyalty, and revenue growth across both brands.

Key Responsibilities

• Build, schedule, and deploy email campaigns in line with brand guidelines and marketing calendars.
• Oversee existing automated workflows to ensure smooth operation and intended outcomes.
• Track and analyse campaign performance metrics, including open rates, CTR, deliverability and conversion rates.
• Provide actionable insights and recommendations to optimise future campaigns.
• Identify new implementation opportunities for growth.
• Monitor the Everlast loyalty programme, ensuring consistent communication and engagement.
• Collaborate with the wider team to plan and execute a refresh of the loyalty programme to enhance customer retention and value.

Skills & Experience:

• Minimum of 2 years of hands-on experience in CRM ideally with a mix of performance-focused and creative campaign execution (experience in retail preferred, but not essential)
• Strong understanding of CRM platforms such as Klaviyo/Emarsys and email marketing best practices (knowledge of Shopify, Yotpo and the US market are a plus).
• Analytical mindset with experience in reporting and performance optimisation.
• Strong analytical skills, with the ability to interpret data, detect optimisation opportunities, and apply them.
• Excellent attention to detail and organisational skills.
• Ability to work collaboratively across teams and manage multiple priorities effectively.
• A self-starter and proactive mindset, with the ability to work under minimal supervision and guidance.

Reward, Recognition and Opportunities

Frasers Champion
- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

Retail Reconnect –In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Employee Welfare

Frasers Fit
– Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes…