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Senior Brand Strategist

Job in London - England - UK
Full Time position
Listed on 2020-03-11
Job specializations:
  • Entertainment/Gaming
    Online Gaming/Casino
  • Marketing/PR
    Branding, Brand Ambassador, Marketing Graduate
Job Description & How to Apply Below
London, Stockholm or Malta
Our Senior Brand Strategists will develop and define long term brand strategies for our consumer brands as well as our partner’s consumer brands, which are in line with the company’s multi brand strategy. Having great analytic skills and understanding of our industry, markets, products, keeping up-to-date with competitors, target audiences needs and trends; The Senior Brand Strategist will in collaboration with Business Intelligence and/or external partners develop analytic tools, reports and processes to assure that our brands execute the defined strategy, that it is successful both for the brand and for the company’s portfolio.
Also assisting New Business with analysis of the company brand portfolio when launching a new brand, escalating a brand to a new market and/or terminating a brand.
Working closely with Head of Brands and our Brand Managers assisting them in operative decisions as well as sharing learning’s about a brands long term development and highlighting challenges and opportunities.
As a part of the responsibility the Senior Brand Strategist will develop, define and govern the com- pany brand strategy working closely with HR and our Communication & Media Specialist to assist in decision making and measure and analyse that the strategy is executed successfully.
Main Activities / Key Responsibilities:
Develop and define long term brand strategies for our consumer brands
Develop tools and processes to visualize the long term development of our brands
Measure and analyse the long term development of our brands
Govern that the brand strategies are being executed and that they are successful
Act as operative support and guidance for our Brand Managers as well as for our Head of brands in decisions that affects the brand image
Maintain and keep a healthy brand portfolio for the company
Define, develop, govern and measure the company brand strategy
Relationships and Communication:
Working closely with Head of Strategic Brand Management to develop our tools and pro- cesses
Close contact with Brand Managers and Head of Brands for operational guidance in strategi- cal decisions information sharing about our brands development.
Working together with Business Intelligence to gather the right data and develop relevant reports
Assisting New Business with brand portfolio related decisions.
Working with HR and our Communication & Media Specialist to make sure that the company brand is on track.
Negotiating deals with external partners for analysing and gathering data about our brands, markets and/or target audiences.
Team management:
• Support and guidance for our Brand Strategists

Skills and competencies:
At least two years of leading a brand or working with brand strategies at a high level
Great strategical understanding
Great analytical skills
Solution oriented
Key Measures:
• Achievements of yearly goals & objectives agreed with the Head of Strategic Brand Man- agement.
Position Requirements
High School
Contact Information
Contact Name: Betting Connections
Preferred method of contact: Email with CV via Application Box below.
Apply for this Job Posting Here:
Malta-only applications: This Company / Employer has indicated that only qualified candidates currently living in Malta (and its citizens living globally) are being considered here for this position. Search Here for alternative jobs that match your location & skills.

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