Senior Brand Manager - Singleton in Global

Position: Senior Brand Manager - The Singleton in Global Travel
Location: Greater London

# Job - Senior Brand Manager - The Singleton in Global Travel London,England Posted 2 days agoFull timeJR
1122596##

Job Description
*
* Job Title:

Senior Brand Manager - The Singleton in Global Travel
**** Global Travel – Overview:
** Global Travel is one of Diageo’s most exciting and fast‑moving markets, reaching over 1.9 billion international travellers every year. We’re a bold, diverse, and entrepreneurial team with a renewed ambition to lead Spirits as the most dynamic and fastest‑growing category post‑pandemic.

With our HQ in London and teams across 19 countries representing 29+ nationalities, we operate in truly unique channels — from airport and border shops to airlines, cruises, and international ferries.

Our marketers sit at the heart of the business, transforming deep consumer and shopper insights into powerful, market‑winning plans. They blend creativity, sharp strategic thinking, commercial acumen, and flawless execution to deliver brand experiences that captivate travellers around the world.
** Malts in Global Travel:
** Malts is one of the most competitive and fast‑growing categories in Global Travel. With momentum accelerating - especially across APAC & India - Diageo is doubling down on Malts with clear prioritization and bold investment behind our powerhouse brands:
The Singleton, Talisker, Lagavulin, and Mortlach.

At the heart of this strategy is
** The Singleton**, our global #1 priority and the perfect brand to bring new consumers into the Malts world.

Leading The Singleton in Global Travel is a rare opportunity for someone hungry for accelerated growth. You’ll partner with markets across the globe, navigating diverse cultures, shopper behaviours, and dynamic business  a category where competition is fierce, we believe The Singleton is uniquely positioned to win - and you’ll be the one steering that momentum. From shaping long‑term strategy to bringing brilliant execution to life, you’ll collaborate closely with global teams, develop innovation pipelines, build high‑impact media plans, and champion a brand on its path to global leadership.
** This is your chance to lead a brand with big ambition - and even bigger potential.
**** Key deliverables:*
* • Lead The Singleton through the Marketing Business Plan process, partnering with Global Brand Teams to deliver exceptional growth‑driving plans, world‑class assets, and breakthrough execution.
• Drive the innovation agenda by collaborating with APAC Innovation, GT Innovation, and Global Brand Teams to accelerate the innovation pipeline for The Singleton.
• Shape the future of category value by working with RGM and Commercial teams to build a compelling price ladder and long‑term pricing roadmap that unlocks the right allocations and fuels premiumisation.
• Stay close to travellers and customers, partnering with the Commercial team to gather insight, test fast, learn fast, and elevate the consumer experience across the Travel Retail ecosystem.
• Be responsible for the full The Singleton performance and budget, leading it end‑to‑end in partnership with Finance to maximize impact and investment effectiveness.
• Champion Global Travel in global and regional planning, influencing key partners to ensure our channel’s unique needs and opportunities are embedded into annual brand and innovation strategies.
• Deliver breakthrough marketing across all consumer touchpoints – before, during & after the trip - activating standout brand experiences across airport duty‑free, airlines, and cruises.
** Functional Capabilities:*
* • Creative problem‑solver:
Cuts through complexity to find smart solutions, unlocking progress.
• Inspires action:
Energises and engages teams to deliver breakthroughs and world‑class execution.
• Competitive strategist:
Builds bold strategies and plans that outperform the competition.
** Leadership Capabilities:*
* • Restless to win:
Drives urgency, speed, and significant action to seize opportunities.
• Agile and adaptive:
Constantly scans the environment and pivots plans with pace.
• Ownership mindset:
Holds self and others to the highest standards, always elevating performance.
• Empowers experimentation:
Sets clear context, encourages…