Senior Shopper Manager

Join this dynamic team focused on delivering better nutrition for every step of life’s journey
The Opportunity

To maximise brand visibility and conversion at point of sale, driving consistent premium brand credentials across the region to support rate of sale and market share gains.

A vacancy has arisen for a Senior Shopper Manager, Continental Europe in Dublin, Ireland or London, UK
, on a permanent basis.

• Develop and implement a shopper marketing strategy that will maximise Optimum Nutrition’s stand out in retail, both online and offline
• Support conversion to purchase through educational content at point of sale and bringing category shopper-based-design principles to life, collaborating closely with Senior Category Manager
• Collaborate with sales teams to align shopper marketing initiatives with commercial priorities.
• Partnership with E-Commerce COE on Retail Media initiatives, opportunities and execution

• Create and roll out frameworks, toolkits, and guidelines to drive best-in-class shopper marketing across markets – both for ongoing shopper activations and for innovation or campaign-specific activations.
• Drive quality of local market activations, ensuring consistent brand execution across physical and digital retail touchpoints, in keeping with brand guidelines.
• Provide consultancy support for local teams developing shopper marketing plans to support specific retailers (eg. Decathlon) or campaigns (eg. Optimum Advantage), bringing an omni‑channel lens and digital first thinking to represent the consumer
• Develop and embed measurement framework to capture learnings
• Share insights and learnings across the region to elevate execution standards region‑wide.
• Train and develop local teams to deliver best in class shopper and maximise return on spend.

• Identify opportunities to consolidate requirements across regions to drive cost efficiency
• Identify and agree agency partnerships to support shopper marketing needs across the region, with the support of procurement and local market trade marketing
• Manage budget to maximise return on investment

• 8+ years in shopper marketing, or trade marketing within FMCG or sports nutrition.
• Proven ability to manage multi-country projects and deliver consistent brand execution.
• Strong understanding of retail environments and shopper behaviour, including European retail landscapes
• Excellent stakeholder management and influencing skills.
• Budget management and agency leadership experience.
• Languages:
  
  Fluent English required. Additional languages desirable (French, Dutch, Spanish and/or Italian as priority)

• A passion for fitness, nutrition and wellbeing ·
• Strategic thinker, able to define a vision and rally teams to deliver around it
• Strong project management skills and the ability to work independently and proactively
• A collaborative mindset, able to work cross‑functionally to influence and to make things happen
• The ability to thrive in a fast paced, high growth environment
• Strong problem solving skills, a flexible mindset and a drive to make things happen - with a willingness to proactively build and implement frameworks/ ways of working where they don’t exist and would add value.
• A strong creative eye, and attention to detail, able to step change our shopper communications
• Eagerness to challenge the status quo to ‘find a better way’ and to come up with new ideas for better activations

If you think you have what it takes, but don't necessarily meet every single point on the job description, please apply!

The opportunity will be based in Dublin, Ireland or London, UK with
hybrid working arrangementswhich allows you a greater choice in how you work and live, giving you a better work-life balance.

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy, health & dental…