Channel Manager- East

Channel Manager at Unframe

Location:

East Coast, United States, Remote

Unframe is an AI-first startup helping the world’s largest enterprises bring LLM-powered applications to life in days - not months. We combine the speed of a product company with the flexibility of a consultancy, helping customers move from idea to deployed AI systems faster than anyone else in the market.

Backed by Bessemer, Craft, and TLV Partners with $50M in Series A funding, we’re building a fast-growing, revenue-generating company working with Fortune 500 customers globally

The Channel Manager will build, enable, and scale Unframe’s partner ecosystem. This role is responsible for developing strategic partnerships (VARs, GSIs, MSPs and technology partners), driving sourced and influenced revenue, and ensuring partners are effectively enabled to position and sell Unframe solutions.

You’ll work cross-functionally with Sales, Marketing, Product, and Customer Success to create a repeatable, scalable partner motion.

Partner Strategy & Recruitment

• Develop and execute Unframe’s channel strategy aligned to revenue goals
• Identify, recruit, and onboard high-value channel partners
• Build joint business plans with key partners
• Establish clear partner segmentation and coverage models

Enablement & Activation

• Create and deliver partner enablement programs (sales training, technical onboarding, certifications)
• Equip partners with positioning, messaging, and competitive differentiation
• Support partners in pipeline generation and deal execution
• Drive joint marketing campaigns and co-selling initiatives

Revenue & Performance Management

• Own partner-sourced and partner-influenced revenue targets
• Forecast channel pipeline and performance metrics
  
  Establish KPIs and reporting dashboards
• Ensure alignment between direct sales and channel teams

Cross-Functional Collaboration

• Work closely with Sales to ensure clean rules of engagement
• Partner with Marketing on demand generation programs
• Provide product feedback based on partner/customer insights
• Collaborate with Customer Success on joint account expansion strategies

• 5+ years in channel sales, partnerships, or ecosystem development (B2B SaaS or AI preferred)
• Proven track record of building and scaling partner revenue
• Experience working with VARs, GSIs, MSPs, or cloud providers
• Strong understanding of enterprise sales cycles
• Excellent relationship-building and negotiation skills

• Experience in AI, data, or enterprise technology
• Familiarity and success selling and recruiting into VAR ecosystems
• Experience in early-stage or high-growth startups

• Real ownership from day one. Drive decisions, shape ideas and make them work.
• Your fastest learning years. Build alongside founders and VPs in a space that moves weekly.
• You’ll have the opportunity to write and build what comes next.