Marketing and New Business Development Representative

Marketing And New Business Development Representative

Location: Lubbock, TX or Frisco, TX

Job Summary

Collaborate with sales leadership, utilize CRM platforms, and execute outbound campaigns across phone, email, and in-person channels to generate qualified opportunities and build a strong pipeline. Maintain professionalism, integrity, and confidentiality while representing the company positively in all interactions.

General job duties include:

• Identify, research, and target prospective clients within defined markets
• Execute outbound prospecting efforts including calls, emails, and events
• Build and maintain a consistent pipeline of new business opportunities
• Qualify leads and coordinate hand‑off to sales team or leadership for closing
• Develop and maintain prospect databases and CRM records with accurate activity tracking
• Establish initial relationships with decision‑makers and key influencers
• Support and participate in networking events, trade shows, and industry functions to generate new contacts
• Collaborate with leadership to refine targeting strategies and outreach campaigns
• Support marketing campaigns and outreach initiatives
• Track campaign effectiveness and lead conversion metrics

Marketing Support duties (Secondary Focus)

• Assist in developing targeted campaigns designed specifically for lead generation
• Contribute content and ideas for email campaigns, outreach messaging, and digital engagement
• Support website and social media updates with a focus on driving inbound leads
• Coordinate with vendors and partners on co‑marketing initiatives that produce measurable business opportunities
• Help track and report on campaign effectiveness, lead conversion, and ROI

Required Experience

• High School Diploma
• College experience preferred
• Strong verbal and written communication skills
• Ability to initiate conversations and build rapport
• Self‑motivated with a results‑driven mindset

Preferred Experience

• Marketing, Business, Communications, or related experience
• Confidence in outbound communication (phone, email, in-person)
• Basic understanding of sales processes and lead qualification
• Proficiency with computers, CRM systems, and digital tools
• Strong organizational and time management skills
• Familiarity with lead generation and business development strategies
• Understanding of digital marketing as it relates to pipeline growth
• Working knowledge of the technology industry
• Ability to analyze prospects and identify business opportunities

Physical Requirements

• Must be able to operate a motor vehicle and travel to events, client sites, and trade shows

Compensation

The compensation is expected to start at $40,000, plus commission. Our offer will be determined by multiple factors including candidate experience and expertise and may vary from the amount listed above.

New Charter Technologies is committed to creating an inclusive environment and is proud to be an equal opportunity employer. New Charter recruits, employs, trains, compensates, and promotes regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.