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Director of Brand Marketing

Job in Madison - Dane County - WI Wisconsin - USA , 53706
Company: InfoSec Institute
Contract position
Listed on 2021-02-24
Job specializations:
  • Marketing/PR
    Branding
  • Management
    Brand Manager
Job Description & How to Apply Below
Infosec believes knowledge is power when fighting cybercrime. We help IT and security professionals advance their careers with skills development and certifications while empowering all employees with security awareness and privacy training to stay cyber safe at work and home. It's our mission to equip all organizations and individuals with the know-how and confidence to outsmart cybercrime.

At Infosec, you'll be surrounded and supported by a bright team - endlessly curious, eager to try new ideas and ready to roll up their sleeves together. Our inclusive values and open door philosophy are rooted in the belief that great ideas come from everyone. Your voice matters here! As a quickly growing and stable company, you'll find plenty of opportunities to start or build your career. We're all about inspiring, recognizing and rewarding employees to be successful.

Director of Brand

Your Role

Infosec is seeking an ambitious, results-driven Director of Brand Marketing with extensive experience in communications, media relations and brand strategy. With a deep understanding of our business, markets and clients as your guide, you'll cultivate a brand identity that resonates with our community and differentiates Infosec from others in our space.

The Director of Brand Marketing manages our brand strategy and budget while supporting strategic campaigns. You'll build and manage a team of 5-8 marketing professionals to develop and execute campaigns, foster media relationships and build event strategies that deepen awareness, engage audiences and cultivate Infosec's positive image. You have experience managing a seven-figure brand budget and look forward to investing in new strategies that drive company success.

You have a passion for brand building, an obsession with creativity and a commitment to craftsmanship. You've seen our brand, already have ideas and can't wait to use your diverse skills to drive marketing results.

Your Responsibilities

Brand & communications

* Set the style and tone for our customer experience and maintain brand integrity and alignment across the company
* Oversee creative and asset development to ensure brand consistency across all channels and tactics
* Refine our brand architecture, including our product brands and naming conventions

Events & advertising

* Lead event strategy and brand execution for Infosec-hosted events and industry conferences
* Develop paid-media strategy to increase brand reach and awareness in strategic market segments
* Leverage your experience and skills to contribute to and help optimize strategic campaigns
* Establish and direct organic social media strategy and execution

Reputation & public relations

* Develop and execute a public relations plan
* Identify, establish and grow partnerships with strategic industry associations and thought leaders
* Grow Infosec's reputation as a leading blue-chip employer in the Midwest

Your Qualifications

* Experience working in high-growth and high-tech organizations is preferred
* 5+ years of brand management experience
* Strong project management skills
* Exceptional verbal and report presentation abilities
* Up-to-date with latest trends and marketing best practices

Why You Should Join Us

* Quickly growing, stable (16 years!) tech company
* Named to Madison Best Places to Work 2019
* Internal career path opportunities
* Competitive base salary and 401(k) with company match
* Health and wellness benefits (medical, dental, vision, short term disability insurance, FSAs, supplemental insurance, life insurance, Employee Assistance Program)
* Paid parental leave
* Paid time off for volunteer and charitable work
* Infosec Gives pledge - sharing 1% of our profit, product and time to impact communities around us
* Commitment to diversity and inclusion so all employees feel comfortable and confident bringing their whole selves to work
Position Requirements
Less than 1 Year work experience
 
 
 
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