Principal Health Systems Marketing Director- MCED

Principal Health Systems Marketing Director- MCED page is loaded## Principal Health Systems Marketing Director- MCEDlocations:
US - WI - Madison:
US - CA - San Diego:
US - CA - Redwood Citytime type:
Full time posted on:
Posted Todayjob requisition :
R26-12389
** Help us change lives
** At Exact Sciences, we’re helping change how the world prevents, detects and guides treatment for cancer. We give patients and clinicians the clarity needed to make confident decisions when they matter most. Join our team to find a purpose-driven career, an inclusive culture, and robust benefits to support your life while you’re working to help others.
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* Position Overview:

** The Principal Health Systems Marketing Director, Cancerguard, drives marketing strategy and execution for Exact Sciences’ multi-cancer screening test in health systems. This position leads development of positioning, messaging, and resources that create differentiation for Cancerguard among C- and D-suite health system leaders; guides segmentation and targeting activities; collaborates with field leaders and account managers to drive execution; and establishes and measure KPIs to gauge effectiveness of key initiatives.

This position cultivates and synthesizes market and customer insights to ensure in-depth, real-time understanding of drivers and barriers to test adoption.

This role partners closely with cross-functional stakeholders that include Marketing teams for other Exact Sciences tests, Portfolio & Partnerships Marketing, Medical Affairs, Clinical Affairs, Market Access, Analytics, Corporate Strategy, Research & Insights, Health Economics & Outcomes Research, Training, and Sales leadership to develop, design, execute, assess, and refine initiatives in the health system channel.
** Essential Duties
** Include but are not limited to the following:
* Develop differentiated, ownable positioning and translate to customer-centric messaging and narratives
* Possess and maintain a keen understanding of the health system segment, including organizational structures, decision makers, priorities, and challenges in the space
* Lead development of marketing resources and collateral and drive deployment across paid, shared, and owned channels – including field account managers
* Initiate market research and voice-of-customer programs to inform and validate marketing strategy, messaging, and resource development
* Lead rigorous, data-driven customer targeting activities focused on increasing product adoption and expanding utilization among appropriate populations
* Facilitate co-creation with key health system accounts to generate or assess new offerings
* Lead annual brand and strategic planning activities designed to achieve corporate and business unit objectives
* Partner with cross-functional stakeholders to assess effectiveness of ongoing strategies and tactics, and develop strategies to address opportunities for improvement
* Demonstrates excellent communication skills (both written and verbal) and has a track record of translating differentiated value propositions into compelling marketing assets/tools.
* Comfortable working in capability build/white space environments with inherent ambiguity requiring strategic and tactical agility/flexibility.
* Support and comply with the company’s Quality Management System policies and procedures.
* Regular and reliable attendance.
* Ability to travel approximately 30% of working time.
* Ability to work seated for approximately 50% of a typical working day. Ability to work standing for approximately 10% of a typical working day (note that office positions can accommodate sitting and standing needs, so this may not be relevant).
* Ability to work in front of a computer screen and/or perform typing for approximately 70% of a typical working day.
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* Minimum Qualifications:

*** A Bachelor's degree in marketing, business, science or related field.
* 8+ years of progressively responsible experience within marketing, sales or related function.
* Demonstrated success with assimilating data/publications into compelling commercial messages.
* Knowledge of cancer diagnostics, molecular diagnostics, or preventive health markets.
* Relationships…