Job Description & How to Apply Below
Collaborate with regional Marketing and Communications team as well as stakeholders to define business requirements and architect complex solutions leveraging WordPress and/or AEM (Adobe Experience Manager) CMS, Marketing Automation Platform (MAP) Eloqua and Salesforce
Design and implement nurture streams to welcome and follow-up with new customers, and re-engage existing contacts to improve customer experience and contribute to sales & marketing campaigns.
implement and maintain a lead scoring model to enable prioritisation of inbound leads and develop a better understanding lead quality.
Implement and support complex front end technology questions regarding HTML emails, landing pages, registration forms from templates while incorporating industry best practices.
Manage customer data for email marketing activities including segmentation and reporting, testing, cleansing and optimisation.Advise internal customers on email strategies and plans to implement and nurture best practices.
Develop and execute testing and optimisation strategies to improve email and campaign metrics.
Stay on top of industry knowledge, best practices and trends as it pertains to marketing automation and campaign management.
The Successful Applicant
3-5 years' experience working with Eloqua or other enterprise marketing automation platforms such as Marketo, and Salesforce
Experience with lead nurturing process and lead scoring models. Experience with integrating CMS, CRM, and MAP to extract web visitor insights
Hands-on experience with Program Builder, Event Module, Cloud Connectors, Cloud Apps, Cloud Components, Dynamic content, Advanced Lead Scoring, responsive templates, etc.
Candidate must thrive in a fast paced, iterative, deadline driven environment and work with multiple teams including Marketing Automation, IT, Sales Ops, and Field marketing.
Excellent organisational skills, communication skills and attention to detail; ability to manage multiple priorities and tasks simultaneously; strong documentation and presentation skills.
Bachelor's degree in Marketing, Computer Science, Engineering, or other Technical discipline.
What's on Offer
A chance to work with a global enterprise
Opportunity for Growth
To be part of a supportive team
Less than 1 Year
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