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Marketing Automation

Job in Malaysia
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Company: Michael Page
Full Time position
Listed on 2020-02-12
Job specializations:
  • IT/Tech
    CRM, Cloud, IT Graduate
  • Software Development
    Front End Developer, CRM, Cloud
Job Description & How to Apply Below

Job Description

  • Collaborate with regional Marketing and Communications team as well as stakeholders to define business requirements and architect complex solutions leveraging WordPress and/or AEM (Adobe Experience Manager) CMS, Marketing Automation Platform (MAP) Eloqua and Salesforce
  • Design and implement nurture streams to welcome and follow-up with new customers, and re-engage existing contacts to improve customer experience and contribute to sales & marketing campaigns.
  • implement and maintain a lead scoring model to enable prioritisation of inbound leads and develop a better understanding lead quality.
  • Configure, and implement Eloqua Marketing Automation Solution, CRM Platforms (Salesforce, Microsoft Dynamics) and other data sources using HTML, CSS, JavaScript or other front-end web technologies.
  • Implement and support complex front end technology questions regarding HTML emails, landing pages, registration forms from templates while incorporating industry best practices.
  • Manage customer data for email marketing activities including segmentation and reporting, testing, cleansing and optimisation.Advise internal customers on email strategies and plans to implement and nurture best practices.
  • Develop and execute testing and optimisation strategies to improve email and campaign metrics.
  • Stay on top of industry knowledge, best practices and trends as it pertains to marketing automation and campaign management.
  • The Successful Applicant

  • 3-5 years' experience working with Eloqua or other enterprise marketing automation platforms such as Marketo, and Salesforce
  • Experience with lead nurturing process and lead scoring models. Experience with integrating CMS, CRM, and MAP to extract web visitor insights
  • Hands-on experience with Program Builder, Event Module, Cloud Connectors, Cloud Apps, Cloud Components, Dynamic content, Advanced Lead Scoring, responsive templates, etc.
  • Strong technical problem solving skills. Experience with web technologies including HTML, JavaScript, CSS, AJAX
  • Candidate must thrive in a fast paced, iterative, deadline driven environment and work with multiple teams including Marketing Automation, IT, Sales Ops, and Field marketing.
  • Excellent organisational skills, communication skills and attention to detail; ability to manage multiple priorities and tasks simultaneously; strong documentation and presentation skills.
  • Bachelor's degree in Marketing, Computer Science, Engineering, or other Technical discipline.
  • What's on Offer

  • A chance to work with a global enterprise
  • Opportunity for Growth
  • To be part of a supportive team
  • Position Requirements
    Less than 1 Year work experience
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