Category Marketing Manager Leaf Foods

Drive growth strategies as a Category Marketing Manager with Maple Leaf Foods. This role emphasizes consumer insights and cutting‑edge product strategies across fresh poultry marketing.

Maple Leaf Foods seeks a highly skilled Category Marketing Manager to lead strategic growth initiatives tailored to the poultry market. Candidates will utilize the 3

Cs and 4

Ps frameworks while collaborating with cross‑functional teams to achieve successful product launches. A central focus is on balancing creative thinking with data‑driven decision‑making to enhance brand positioning and drive sales growth.

• Develop category strategies for brand growth and market share
• Lead consumer‑centric innovation and commercialization efforts
• Collaborate with Revenue Management for pricing optimization
• Partner with Sales to implement customer strategies
• Analyze market trends to recommend actionable initiatives

• Bachelor's Degree with CPG experience
• Proven success in market and brand management
• Robust commercial acumen and P&L; management experience
• Effective leader and team mentor
• Ability to thrive under pressure in energetic settings

Shape the future of poultry marketing by leveraging insights and strategic leadership.

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