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Digital Personalization Manager

Job in MD Maryland - USA
Company: Change Healthcare
Full Time position
Listed on 2021-05-24
Job specializations:
  • Marketing/PR
  • Management
Job Description & How to Apply Below

Transforming the future of healthcare isn’t something we take lightly. It takes teams of the best and the brightest, working together to make an impact.

As one of the largest healthcare technology companies in the U.S., we are a catalyst to accelerate the journey toward improved lives and healthier communities.

Here at Change Healthcare, we’re using our influence to drive positive changes across the industry, and we want motivated and passionate people like you to help us continue to bring new and innovative ideas to life.

If you’re ready to embrace your passion and do what you love with a company that’s committed to supporting your future, then you belong at Change Healthcare.

Pursue purpose. Champion innovation. Earn trust. Be agile. Include all.


Digital Personalization Manager

Overview of Position

The Digital Personalization Manager is responsible for delivering and scaling personalized experiences to drive business growth across our marketing oriented digital properties and channels. The successful candidate will be a data driven expert, implementing industry leading best practices for personalization, experimentation, conversion rate optimization, and measurement across key touchpoints along the digital buyer journey. The role requires a deep understanding of segmentation strategy and UX related to GTM plans, leveraging data sources, technology, and analytics to create and implement personalization use cases, set up hypotheses and tests, and report to leadership on measurable impact to business growth. The candidate will be adept at cross functional collaboration, communication, program management, and scaling personalization strategies to deliver results.

What will be my duties and responsibilities in this job?

  • Develop, implement, measure, optimize and scale digital personalization and testing strategies across marketing-oriented digital properties.
  • Drive a rapid test-and-learn cadence for rolling out data-driven personalization strategies to quickly prove or disprove hypotheses.
  • Design experiences, implement them, and rigorously analyze the KPIs as they relate to MQL, opportunity and revenue goals aligned with GTM plans. - 70%
  • Provide strategic insights as digital personalization lead in planning meetings with marketing and cross functionally within the organization on the larger customer journey. - 20%
  • Create and maintain confluence pages to document work done and results - 5%
  • Set up reporting cadence to communicate results to organization and leadership - 5%
  • What are the requirements needed for this position?

  • 5+ years in digital personalization and testing using Adobe Target with a strong focus on UX, analytics, and conversion rate optimization.
  • Advanced knowledge of Adobe Analytics Workspace along with core statistical measures of success, predictive analytics, and data segmentation analysis.
  • Expertise in A/B testing, MVT testing, and conversion rate optimization.
  • Strong documentation and reporting experience.
  • Solid knowledge of HTML, CSS and JS.

  • What other skills/experience would be helpful to have?

  • 1+ years of experience activating data from a Customer Data Platform such as AEP (Adobe Experience Platform) preferred
  • eCommerce personalization experience a plus
  • Certification in Adobe Target and Adobe Analytics preferred.
  • What are the working conditions and physical requirements of this job?

    General office demands

    Join our team today where we are creating a better coordinated, increasingly collaborative, and more efficient healthcare system!

    Equal Opportunity/Affirmative Action Statement

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