Business Development Manager

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Areas | New business, consultative sales, tenders, account growth, wellbeing & culture change

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Based | UK (remote with occasional travel)

Our client is seeking an experienced Business Development Manager with a strong background in solution-led, consultative B2B sales
, ideally within wellbeing, culture change, organisational development, or a related environment.

This role is weighted towards new business development (approximately 70%), alongside responsibility for developing and growing existing client relationships (30%).

• Drive new business growth through consultative, solution-led sales
• Develop and expand existing client accounts alongside new client acquisition
• Take time to understand organisational challenges and design tailored wellbeing and culture change solutions
• Lead proposals, bids and tender processes from initial enquiry through to contract award
• Build long-term relationships with senior stakeholders and decision-makers
• Work collaboratively with internal teams to shape bespoke client solutions
• Maintain accurate sales activity, forecasting and pipeline management using CRM systems
• Represent the organisation professionally in meetings, presentations and industry events

• Proven experience in solution-led or consultative B2B sales
• Background in workplace wellbeing, culture change, organisational development or a closely related sector
• Experience managing proposals, tenders or complex sales cycles
• Ability to engage senior stakeholders and understand organisational culture challenges
• Excellent communication, presentation and negotiation skills
• Commercially minded, proactive and relationship-focused
• Experience working with HR, People, Wellbeing or Leadership teams
• Exposure to wellbeing frameworks, behavioural change or culture change programmes
• Experience working with complex or multi-stakeholder organisations

• Opportunity to work on high-impact wellbeing and culture change initiatives
• A role with autonomy, visibility and clear progression