Field Executive - Tom Ford​/Balmain - Miami, FL

Position: Field Executive - Tom Ford / Balmain - Miami, FL
Description

A. Sales-Related Responsibilities Sales Support

- Review retail sales targets and performance of each door on a monthly basis with ASOM

- Analyze performance of business vs. sales objectives, sales trends and competition

- Generate sales reports

- Ensure brand image and visual merchandising are in line with brand standards and philosophy at retail counters

- Coordinate and execute the setup of all promotions, in-store programs and activities

- Ensure BAs are aware of the marketing calendar, promotions etc

- Give direction and specific instructions to BAs on how to do their jobs to achieve their sales goals (To individually coach BAs based on their strengths and weaknesses)

Marketing Support

- Coordinate and execute Newness, promotions and in-store programs setup in collaboration with ASOM and the Store Design Visual Merchandising team.

- Monitor product trends, performance and identify potential sales opportunities to ASOM and Marketing team.

- Ensure all go-to-market materials and promotional elements are available on time in store to support launches.

- Provides promotions report to sales & marketing team post-campaign implementation as well as competitive intelligence on competitors' programmes.

Supervision and Team Management of Beauty Advisors

- Assist ASOM in recruiting, onboarding, and the management of BA headcount and productivity to ensure sufficient staffing coverage for the counters

- Ensure BA uphold grooming standards of the brand they represent

B. Education

- Train and develop Beauty Advisors Counter Coaching

- Connect with BAs both through Virtual Learning Tools and in-store meetings to train and coach on general selling skills i(e.g. how to service customers, how to upsell/ / cross sell, how to improve one's productivity.

- Coach BA's on brand stories, hero products, and other important brand-specifics for ELC brands close by on the sales floor

- Utilize E-learning platforms, including brand-agnostic content, to coach BAs towards improving customer experience and sales productivity.

- Conduct Beauty Advisors/ Generic Staff Training of smaller doors

- Closely collaborate with the Education team to develop all training/ coaching materials based on touchpoint needed. Sales & Education Executives are more likely to focus on brand-agnostic topics and to reinforce learnings around branded concepts first introduced by the Education Team

- Coach and motivate BAs based on individual talents and skills to drive sales objectives and brand equity Orientation / Basic New hires training

- Conduct initial on-barding for new Beauty Advisors in lower tier doors to ensure that they are well versed on their brands(s) and the travel-retail working environment.

C. General - Spend minimum 70 percent of time in-store, working and coaching BAs.

Qualifications

- B.A degree with a minimum of 3 years relevant experience, preferably in the travel retail industry

- Well groomed

- Good organization and communication skills

- Good presentation skills, comfortable with virtual tools such as Zoom, Skype in addition to in-person presentations.

- Display empathy, agility with can-do attitude

- Proficient in MS Office and Excel

- Comfortable/ Enthusiastic learning new technology platforms

- Willingness to travel

- Proven sales track record