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Business Development Consultant - Food Service/Horeca Industry
Job in
Milnerton, 7435, South Africa
Listed on 2026-02-19
Listing for:
Skills Connector
Full Time
position Listed on 2026-02-19
Job specializations:
-
Sales
Business Development, Account Manager
Job Description & How to Apply Below
Main
Purpose:
Sales...Sales...Sales!
You will sell directly to food-service businesses, such as:
Hotels and Restaurants, Fast-Food chains and Caterers & Institutional Kitchens.
Qualifications & Experience
- 3–5 years’ experience in Food Service / HORECA / QSR sales (end-user).
- Diploma in Sales/Marketing or equivalent qualification (advantageous).
- Proven experience engaging chefs, procurement managers, and distributor teams.
- Valid driver’s license.
- Strong computer literacy (MS Office suite; CRM tools).
Sales:
- Grow business in the Food Service by identifying and onboarding new end-users accounts i.e. Hotels, restaurants and catering companies by identifying and onboarding new end‑user accounts.
- Service existing end‑users and distributors to ensure retention and growth.
- Arrange meetings, menu presentations, and product trials to drive product adoption.
- Negotiate within authorized parameters and close sales opportunities.
- Achieve monthly, quarterly, and annual revenue targets as set by the manager.
- Maintain and develop relationships with existing customers via in‑person visits, calls, and email.
- Conduct structured call cycles (daily/weekly/monthly) across allocated areas.
- Serve as key point of contact for distributors, chefs, outlet managers, and purchasing teams.
- Resolve customer concerns and escalate quality‑related issues when required.
- Collaborate closely with distributors to ensure stock availability, correct pricing, and promotional execution.
- Align on joint business plans, activation calendars, and target accounts.
- Support distributor sales teams with product training, menu applications, and selling tools.
- Track and report on distributor performance and compliance.
- Execute in‑store / in‑kitchen activations, cooking demos, and wet demonstrations (weekdays & weekends as required).
- Ensure all activation stock is planned, booked, and available.
- Conduct staff training sessions to increase menu penetration and product adoption.
- Track ROI and feedback from activation activities.
- Ensure correct product usage is demonstrated during trials and menu presentations.
- Install and maintain branded point‑of‑sale (POS) material where relevant (e.g., back‑of‑house collateral, oil management posters).
- Verify that distributors and key accounts adhere to agreed pricing and menu listing commitments.
- Maintain accurate CRM entries for all activities, visits, pipelines, and opportunities.
- Weekly and monthly reporting on activities, achievements, and market insights.
- Submit activation summaries, training logs, and product trial results.
- Follow daily planning procedures and manage draft sales orders with the sales administrator.
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