Global Product Marketing Manager, Flow Cytometry Instrument Initiatives

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters.

Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combating growing antibiotic resistance.

Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

Waters Biosciences is looking for a strategic, data-driven Global Product Marketing Manager to lead growth initiatives across the flow cytometry instrument portfolio. The core focus is driving legacy-to-next‑gen instrument transitions; however, the scope extends to broader growth strategies including market expansion, commercial program development, competitive intelligence, and portfolio growth across the Instruments and Informatics Segment.

The ideal candidate is a downstream marketing leader with exceptional data analytics skills and proven ability to influence across functions—driving high-impact, time-critical initiatives within a global matrix environment.

• Own global legacy instrument replacement and upgrade programs end-to-end, including roadmap, segmentation, value propositions, and trade-in/trade-up programs
• Partner with Global Service to deploy pricing strategies that accelerate platform conversions
• Ensure a scalable, seamless global trade-in/trade-up process
• Empower regions to localize execution while maintaining global consistency
• Track KPIs and dashboards to measure program performance
• Identify and pursue growth opportunities across the portfolio—developing commercial programs to enable market expansion, new customer acquisition, and attach strategies
• Contribute to annual and long-range planning with market insights and growth projections

• Lead downstream marketing strategy and execution across all growth initiatives—upgrade programs, market expansion, new customer acquisition, and attach strategies
• Develop messaging and positioning that resonates with key customer personas across research, clinical, and industry segments
• Build and manage multi-channel programs—digital, email, events, webinars—to generate demand and accelerate conversion
• Partner with regional teams to localize and land global campaigns effectively
• Develop customer-facing content—brochures, case studies, economic value calculators and web content—to support the buyer journey
• Build sales enablement tools—Total Cost of Ownership calculators, Return on Investment models, value tools, and objection handling guides—to support growth conversations
• Collaborate closely with growth marketing and marketing communications to align strategy, messaging, and demand generation across all growth initiatives

• Segment the installed base and build scenario models to prioritize high-impact opportunities
• Own dashboards tracking installed base performance, conversion rates, funnel health, and program effectiveness
• Build and maintain TCO calculators and financial tools to support customer and sales conversations
• Analyze pricing trends, tender activity, and competitive dynamics to sharpen commercial strategy
• Synthesize data from SFDC, Service Max, Power BI, and Excel into clear, actionable executive insights
• Establish data governance standards and reporting cadences to ensure consistent global visibility

• Maintain competitive intelligence frameworks tracking…