Product Marketing Manager -KLAS

Company Overview
KLA is a global leader in diversified electronics for the semiconductor manufacturing ecosystem. Virtually every electronic device in the world is produced using our technologies. No laptop, smartphone, wearable device, voice-controlled gadget, flexible screen, VR device or smart car would have made it into your hands without us. KLA invents systems and solutions for the manufacturing of wafers and reticles, integrated circuits, packaging, printed circuit boards and flat panel displays.

The innovative ideas and devices that are advancing humanity all begin with inspiration, research and development. KLA focuses more than average on innovation and we invest 15% of sales back into R&D. Our expert teams of physicists, engineers, data scientists and problem-solvers work together with the world's leading technology providers to accelerate the delivery of tomorrow's electronic devices. Life here is exciting and our teams thrive on tackling really hard problems.

There is never a dull moment with us.

Group/Division
The KLA Services team headquartered in Milpitas, CA is our service organization that consists of Service Sales and Marketing, Spares Supply Chain management, Field Operations, Engineering, Product Training, and Technical Support. The KLA Services organization partners with our field teams and customers in all business sectors to maintain the high performance and productivity of our products through a flexible portfolio of services.

Our comprehensive services include: proactive management of tools to identify and improve performance; expertise in optics, image processing and motion control with worldwide service engineers, 24/7 technical support teams and knowledge management systems; and an extensive parts network to ensure worldwide availability of parts.

Job Description/Preferred Qualifications

Product Marketing Manager


The KLAS Product Marketing Manager (PMM) is responsible for a wide range of service-related business activities. Our PMM's optimize product line service market share, revenue and profitability throughout the product lifecycle. We drive service activities from the early phases of product design cycle all the way through to product maturity, ensuring our customers enjoy the maximum value, productivity and long service life of KLA's products.

PMM's fill a highly collaborative leadership role within KLAS and KLA overall, involving regular interaction with product divisions, sales teams, product marketing groups, field service organizations and customers throughout the world.

The PMM role includes the following responsibilities.

• Establish and communicate comprehensive service strategies for each product line. Use the strategy to drive activity across numerous functional groups within KLAS, regions, and product divisions.
• Establish revenue targets and plans to meet those targets.
• Participate in design reviews, develop and delivers requirements for design-for-service and the service business roadmap to ensure the product meets entitled performance in the following areas:
  Reliability, Availability, Cost of Service, measurement performance and tool to tool matching. This also includes defining CIP programs and product performance features to achieve the improvements throughout the product lifecycle.
• Lead execution of service revenue plans, making course corrections where appropriate. Review progress regularly with KLAS management teams and make compelling recommendations if course corrections are needed.
• Develop differentiated service product offerings, create service programs, pricing, and revenue targets for newly introduced products than complement the strategy for the product itself. Develop collateral that can be used with customers in support of pricing and service value.
• Develop an understanding of each product's use-case within the fab such that the service strategy is well aligned with the expected tool use case.
• Define enhanced service offerings, including multi-tool fleet management and data analytics offerings, resulting in improved product value for KLA's customers. Consider innovative technologies such as artificial intelligence, machine learning and remote support as part of the advanced service offerings.
• Drive cross-functional programs, such as product improvements for the release to the field, closely monitor cost of service, contribute to management of tool-down field critical issues.
• Directly work with tool end-users to uncover unmet needs and promote value of service. Work with field teams directly to ensure needs are being met in accordance with the product strategy.
• Research competitive product and service offerings and position KLA solutions to show maximum value while recognizing customers have multiple alternatives.
• Ensure KLA's internal systems accurately bring together all service products, including price lists, improved coverage, analytics, fleet management and other beneficial options.

Desired Candidate Qualifications

• Bachelor of Science degree or greater, advanced…