Manager, Email & SMS

Auto req : 53906

Title: Manager, Email & SMS

Job Function: Digital

Location: JUNEAU

Workplace Category: Onsite

Company: Harley-Davidson Motor Company

Full or Part-Time: Full Time

Shift: SHIFT1

At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul.

Are you ready to join us?

The Email & SMS Manager will develop, manage, and oversee Harley-Davidson’s email & SMS/MMS team. The role leads strategy, direction, coordination, and execution of email and text-based messaging across North America, owning growth, health, and value of the subscriber base to drive measurable customer engagement, lead generation, and commercial outcomes.

The manager will set the vision, KPIs, and operating model needed to unlock the full potential of email and SMS/MMS, leveraging content strategy, audience segmentation, data-driven insights, and optimization across customer journeys and touchpoints. Responsibilities include channel measurement, analytics, continuous improvement, innovation, tool and partnership evaluation, and ensuring executional excellence and scalable processes.

The manager will lead a team of specialists, partner with cross-functional teams, and present results to senior leadership across the Harley-Davidson businesses.

• Lead, manage, & develop a team of email & SMS/MMS specialists
• Set the strategic vision and growth roadmap for email and SMS/MMS as high-value owned channels
• Continue to grow a valuable, engaged subscriber base that converts to leads, sales, and long‑term brand loyalty
• Define and drive content strategies that increase perceived subscriber value, working directly with internal content partners and channel stakeholders
• Own channel KPIs, measurement frameworks, and reporting tied to engagement and commercial outcomes
• Use post-open and post-click analytics to understand downstream customer behavior and inform future audience segmentation and messaging strategies
• Lead customer segmentation, preference management, and data integration strategies that enable personalization at scale
• Partner with Marketing, Commercial, Product, and Digital teams to plan, execute, and optimize campaigns across customer journeys
• Build and maintain channel roadmaps, operational playbooks, and technical specifications
• Collaborate with platform and technical teams to expand ESP and messaging platform capabilities and integrations
• Manage and evolve agency and vendor partnerships, SOWs, and performance expectations
• Identify, prioritize, and implement opportunities for channel innovation, AI-driven optimization, and automation
• Drive continual process improvement, operational efficiency, and executional consistency
• Communicate performance, insights, and recommendations clearly to leadership and cross‑functional stakeholders

• North America Email & SMS/MMS campaign execution and support
• Channel KPI definition, reporting, and insights
• Subscriber growth, engagement, and lifecycle strategy
• Internal stakeholder alignment and cross-functional collaboration
• Agency and external vendor management
• Messaging technology and platform partnerships
• Prioritization and integration of data across the marketing technology stack
• Ongoing optimization, personalization, and innovation across channels

• High School Diploma or Equivalent
• Bachelor's Degree in Marketing, Communications, Advertising, Business Administration, or related area is preferred

• 10+ years of relevant experience in related roles
• Minimum 5 years in a management role
• Salesforce & Salesforce Marketing Cloud (SFMC)
• Excellent interpersonal and collaboration skills
• Experience working in agile and lean environments
• Impeccable facilitation, written and oral communication skills, and effective team leadership skills
• Demonstrated ability to lead, collaborate, and influence peers and…