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Director

Job in Milwaukee - Milwaukee County - WI Wisconsin - USA , 53201
Company: Brady Corporation
Contract position
Listed on 2021-02-24
Job specializations:
  • Marketing/PR
    Branding, Marketing Strategy
  • Advertising
Job Description & How to Apply Below
Position:  Creative Director
Company Overview

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady's products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2020, employed approximately 5,400 people in its worldwide businesses. Brady's fiscal 2020 sales were approximately $1.08 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at (Please contact us using the "Apply for this Job Posting" box below)

Business Overview

The Identification Solutions (IDS) business is a global leader in safety, identification and compliance solutions for industries ranging from electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and more. The IDS business provides innovative, high performance products and solutions like industrial printers, labels and signs for safety and facility, wire and product identification. Brands include the flagship Brady brand, Electromark and SPC.

Position Summary

We are looking for an experienced hands-on creative leader that will drive the development and execution of our creative marketing strategy across digital and traditional platforms. You will oversee the marketing creative team who has responsibility for creating compelling and engaging design and messaging for a variety of mediums including, but not limited to: customer and sales enablement collateral, digital and traditional media, video, and packaging. You will understand the importance of conveying a brand consistently, while also understanding the creative and messaging nuances needed across mediums and customer segments. You will leverage and improve upon our current approach, where necessary, to ensure we are creating on-brand and effective creative assets. This role will partner with sales and marketing colleagues to enhance our go to market strategy while delivering valuable marketing experiences to our customers.

Position Reports To

Vice President, Ecommerce and Marketing

Essential Duties and Responsibilities

* Direct the strategy of all brand and message creation for multi-channel distribution. Ensure creative is on brand, consistent, and effective.
* Serve as a hands-on creative and execute creative assets that leverage B2B and direct response best practices.
* Partner with multiple marketing leaders on strategy, goals, and build creative campaigns accordingly. Balance creative vision and business sense, delivering work that is both creatively impactful and strategically sound.
* Manage and prioritize all requests for marketing creative to produce high-performing content while meeting deadlines.
* Ensure continual learning via A/B testing of creative and content. Make ongoing optimizations based on data-driven insights.
* Oversee creative direction of all external agency partnerships.
* Influence consistent use of brand assets globally
* Guide, teach and mentor members of the creative team. Review work and provide inspirational and directional feedback that enables the team to effectively push their thinking.
* Promote continual creative improvement and actively contribute to a culture of innovation, excellence and accountability

Required Knowledge, Skills and Abilities

* Bachelor's degree and a minimum of 4 years related marketing and creative experience
* In lieu of education, 7 years of prior experience with driving the development and execution of a creative marketing strategy
* 3 or more years of team management experience
* Budget management experience
* Portfolio of work

Desired Knowledge, Skills and Abilities

* Experience in both traditional and digital platforms (including ecommerce websites), video, and brand development.
* B2B and direct response marketing proficiency is desired.
* A creative edge and a deep understanding of the different facets, goals, and actions associated with creating effective multi-channel marketing materials.
* Familiar with product photography and video best practices including administration of a digital asset management tool
* Agency management experience
* Demonstrated ability to evangelize a brand through internal audiences, secure excitement to follow guidelines and build a system which encourages and monitors compliance to the guidelines
* Strong ability and comfort level in providing clear and timely feedback to improve creative processes.
* Ability to prioritize work and resources across engagements based on short and long-term needs

Travel

* Up to 10% travel with overnight stays; potential international travel
Position Requirements
Less than 1 Year work experience
 
 
 
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