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Product Marketing Specialist Level 4

Job in Milwaukee - Milwaukee County - WI Wisconsin - USA
Posted by Mindlance INC
Contract position
Listed on 2020-08-10
Job specializations:
  • Marketing/PR
    Marketing Communications, Marketing Manager, Marketing Strategy, Marketing Graduate
  • Advertising
Job Description & How to Apply Below
Inbound Marketing Specialist
United States
Position Summary
The Inbound Marketing Specialist is responsible for the collaborative design, project management, and activation of scalable / repeatable global campaigns that meet Marketing and Business Goals. Work with global and regional marketing operations, commercial program managers, user experience designers and marketing analytics data scientists to develop and activate effective, marketing campaigns, to support a range of Inbound initiatives across Web, Digital Advertising, and Social Media.

This position will work with a team of marketing professionals in all areas of demand generation, marketing operations, and project management in support of the Regional and Global Marketing teams.

Essential Functions:

• Support regional marketing operations and regional/global commercial program planners in the planning, design, and activation of reputation and demand generation programs globally, where appropriate – regionally when not.
• Project Manage the activation of Global Commercial Programs
• Execute appropriate digital tactics in North America to maximize Campaign Performance and meet Campaign goals:
o Landing Pages
o Dynamic Content / Personalization
o Gating / Forms
o Social (Organic & Paid)
o Remarketing
o Meta Data Tagging
o Paid Search
o ABM Segmentation
• Ensure Campaigns Activated in NA are packaged and available globally to regionalize, translate and activate locally
• Program / Configure NA Regional Web Platform to meet Regional needs and drive opportunity & revenue growth:
o Promotion of Regional Strategic Initiatives
o Promotion of Regional & Local Events, Seminars and Webinars
o Content Posting & Publishing
• Work closely with the Marketing Data Analyst, Marketing Technology Specialist, Regional Marketing Operations and Commercial Program Managers to evaluate the effectiveness of marketing campaigns.
• Analyze program performance and make recommendations and implement improvements / optimizations to meet monthly and quarterly goals
Successful candidates will have:
• Excellent accuracy and attention to detail.
• Strong problem-solving, communication, project management, and organizational skills.
• Leadership across cross Functional Teams
Qualifications Required:
• BA or BS degree in Communications, Marketing, Advertising or similar bachelor's degree.
• 3-5 Years Digital Marketing Experience
• Experience in developing and executing successful demand generation programs for B2B Companies (i.e. Landing page development, programmatic advertising campaigns, social selling, personalization, paid search, display advertising remarketing, ABM)
• Keen analysis skills and have experience with Google Analytics, Power BI or other analytics tools.
• Basic to intermediate HTML programing and CMS skills

Qualifications Preferred:
• 5+ years of experience in a corporate or agency environment
• Experience with content management systems, processes and workflows (Percolate, Adobe, SharePoint)
• Demonstrated understanding of MAP and CRM tools - Eloqua and Microsoft Dynamics
• Proven Adobe & Google Analytics Experience
• Proven Web Personalization Experience
Position Requirements
Contact Information
Contact Name: Mindlance INC
Contact Phone: 732.284.3411
Preferred method of contact: Email with CV via Application Box below.
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