Content Strategist

Job Description Content Strategist

• Content Strategy Leadership:
  Develop and implement comprehensive content strategies for web, social, and digital campaigns.
• Ensure content aligns with brand voice, tone, and overall marketing objectives.
• Cross-Functional Collaboration:
  
  Partner with product marketing, UX, design, and authoring teams to create cohesive experiences.
• Optimization & Performance:
  Monitor engagement metrics, analyze performance, and refine strategies based on data insights.
• Innovation:
  Explore emerging trends, including Generative AI tools, to enhance personalization and efficiency.
• Governance & Best Practices:
  Maintain editorial calendars, enforce content standards, and lead knowledge-sharing initiatives.
• Content Strategy Development:
  Ability to plan and execute content strategies aligned with business goals.
• SEO Knowledge:
  Understanding of keyword research, on-page optimization, and search trends.
• Content Management Systems (CMS):
  Proficiency in platforms like Adobe Experience Manager (AEM), Word Press, or similar.
• Analytics & Performance Tracking:
  Skills in using tools like Google Analytics, Adobe Analytics to measure and optimize content effectiveness.
• Editorial & Writing Expertise:
  Strong writing, editing, and storytelling skills for multiple formats (web, social, email).
• Audience Research & Persona Development:
  Ability to tailor content for specific customer segments.
• Cross-Functional Collaboration:
  
  Working effectively with marketing, design, UX, and development teams.
• Project Management:
  Managing timelines, editorial calendars, and multiple priorities.
• Adaptability & Innovation:
  Staying current with trends, including AI-driven content tools and emerging digital platforms.

• BACHELOR OF COMPUTER SCIENCE

Salary Range: $110,000-$120,000 a year